Category: Lofapedia

To Advertise or Not to Advertise

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By Mitch, August 29, 2010 11:39 pm

I got an email the other day from a woman who wanted to know if I’d like to make some extra income by allowing other companies to advertise on my website:

From: Clara Kaminski
Date: August 21, 2010 3:01:13 AM GMT-04:00
To: lofasofa@videotron.ca
Subject: Business Proposal – online ads on your website :

Dear Site Owner,

I am contacting you today on behalf of my client, a reputable online entertainment firm (a satellite provider), who is interested in purchasing advertising space on your website. My client is currently expanding the online presence of one of their top brands by placing advertisements on target websites. They have identified your website as one such target location.

Now for a guy like me, this is pretty radical.  I mean, this site has been a labor of love for many years…and it’s personal, y’know?  I had lots of questions, as you might imagine.  Why was I a “target location?”  Who ARE these guys (quote from Butch Cassidy and the Sundance Kid)?  What if they’re involved in porn?  Could it be Direct TV or Dish Network?  So I wrote her back.  And she responded:

From: Clara Kaminski
Subject: Re: Business Proposal – online ads on your website :
Date: August 24, 2010 1:08:23 PM GMT-04:00
To: lofasofa@videotron.ca

Dear Mitch,

Thank you for your response. I am pleased to hear that you’re interested in further details about my client’s offer to purchase advertising space on your website.

The proposed advertising space would consist of three short text blocks of ad copy, each containing 2 to 4 sentences with 2 to 4 hyperlinks to my client’s website. The three text blocks would be placed on three different sub-pages of your site (one text block per page).

As compensation for the ad space, my client is offering $120 per year, to be paid via Paypal or Neteller to your account within three business days of reaching an agreement.

Also, if you own or operate other websites, please provide me with the URLs so that we can review them for suitability. If they meet our criteria, then we would propose a similar advertising arrangement for those sites, on a ‘links per portal’ basis.

We look forward to finalizing a website advertising agreement with you at your earliest convenience. Please do not hesitate to contact me if you have any questions in the meantime.

Wow…this was getting interesting!  We’re talking REAL money here.  Not a lot, but then this could be just the beginning.  The LofaSofa website averages about 7,000 visitors a month, which is not a lot, but I guess enough to interest these guys.  But I just don’t know enough about this kind of thing to make a decision on my own…so I wrote my SEO (Search Engine Optimization) advisor in Vancouver for his advice. He’s on vacation! So the decision will have to wait.  And when I have to wait, I write limericks.

Clara asked if I wanted an ad…
Just to boost my income a tad.
But an ad on my site,
Means I’ll have to rewrite…
Some previous text that was rad.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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New Lower Freight Rates to the U.S.

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By Mitch, August 24, 2010 11:38 pm

Ever since the Canadian dollar began trading at par with the American dollar, and I had to stop discounting it, my U.S. sales have dropped.  Then when DuCamPro Transport (the carrier I’ve been using to ship to the States for the past 14 years) bumped prices by 20% a couple weeks ago, I thought, “Game over!”  But then I found Normandin Transit…and the game was back on.

For whatever reasons, and no one’s ever really explained them to me, shipping within Canada is much more reasonable than shipping to the U.S.  I mean, I can ship a full/double LofaBed, our most popular size, to Toronto, Montréal, or Ottawa…three cities I can DRIVE to from the factory in St. Anicet…for the minimum rate of only $60! I don’t think you could drive your CAR to Toronto for less than that.  Yet Plattsburgh, N.Y. or Burlington, VT…both cities closer than Toronto…would cost $260 to ship the same LofaBed to.  And Vancouver, B.C., about the same distance from here as California, Oregon, or Washington state, costs $214 vs. $364 to the U.S. west coast.

Normandin delivery times to the U.S.

Now I’m a loyal guy.  If I’m happy with your service and general way of doing business, I’m not looking to change.  And because I wasn’t looking, I didn’t know what was “out there.”  Once I was forced to look, I was stunned.  Because not only does Normandin have ten times the number of trucks on the road as DuCamPro, but their rates are quite a bit lower too.  Put these two facts together, and you’ve got faster turnaround times and better prices to offer American customers…a double whammy!

Let me give you some examples.  Assuming an order of a full/double LofaBed (in any fabric and in any arm style), here’s a comparison of current rates to the States (including freight, fuel surcharge, and customs broker):

When you look at these numbers, the decision to switch becomes a no-brainer.  The only question is why I didn’t make the move sooner.  I guess as they say, “Loyalty has its price.”

When I switched to “Norm” ’cause DuCamPro raised prices,
I thought that their rates would be all that suffices.
But with ten times more trucks
And some serious bucks…
Brand loyalty’s no longer one of my vices.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Do the springs in your mattress cause cancer?

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By Mitch, August 21, 2010 12:16 pm

I just read an unbelievable article from a natural health newsletter that claims research shows there may be a link between the springs contained in most North American mattresses…and the skin cancer Melanoma! The concept is that people who live near FM and TV transmission towers MAY be contracting Melanoma at higher than normal rates because the metal springs in their mattresses are acting as antennas which enhance electromagnetic radiation!

This is heavy stuff, and I have no way of knowing the validity of this claim…other than to say it comes from a reputable newsletter which my brother, a San Francisco ER doctor, forwards to me. But if there IS a basis of concern here, our LofaBed sofa-bed certainly offers the solution.  Y’see, we have NO METAL at all in a LofaBed other than the small pair of davenport hinges on each side of the storage box.  Our frames are made of mostly Canadian hardwood and our mattresses contain nothing but high density polyurethane foam (2.0 lb. density, soft compression) and 8 lb. layers of cotton batting.  Certainly nothing there to attract wavelengths of electromagnetic radiation.

Do the springs in your mattress cause cancer?
Do they act as antenna enhancer?
You need no diploma
To get Melanoma…
And our Lofa may just be the answer!

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Normandin Transit Comes to the Rescue

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By Mitch, August 17, 2010 8:45 pm

Last week I received a surprise letter from DuCamPro Transport, the trucking company I’ve been using since 1996 to ship LofaBeds to the U.S.  It seems they’ve just discovered that they “are at a loss regarding our services to you because St. Anicet (location of the LofaBed factory) is quite a distance from Montréal and the loads we pick up at your premises are minimal.”  Whereupon they bumped my rates by 20%, effective September 1, and informed me “that for any pick up in St. Anicet less than 12 feet, a surcharge of $150 will also apply.”  Since most of my orders are one or two pieces shipped to individual customers, this means that, in effect, my shipping costs to the States were to increase a whopping $180-$200 per unit!!!  My initial reaction was an unintelligible, and unprintable, “What the…..@$%#&?!?

What I know about DuCamPro is that they’re a small, Québec-based carrier specializing in LTL (Less Than a Load) furniture shipments to the U.S.  But I also know they’ve been particularly hard hit by the downturn in the American economy, especially the housing market.  That’s because as housing goes, so goes furniture sales.  And housing hasn’t been going very well lately, so my guess is that DuCamPro is struggling to stay afloat.  But raising prices this much in a shaky economy is only guaranteed to bring you one result: a loss of customer loyalty.  And that’s exactly what happened in my case.

What you have to understand is that DuCamPro was already pushing the envelope in terms of prices.  I can ship a full/double LofaBed (48.5 cu.ft., 192 lbs.) to Toronto, Ottawa, or Montréal…for only $60!  But they’re all cities in Canada.  Once we go south, the story changes.  International rates are higher, there’s a weekly fuel surcharge to deal with, and of course, the ubiquitous customs broker charge.  Not duty, mind you, just a guy sitting at the border, determining what ships under NAFTA (North America Free Trade Ass.) and what doesn’t.  Ours does…and for that he charges $65.  $260 ($145 + 34.5% fuel surcharge + $65 customs broker) is the MINIMUM it costs me to ship one sofa-bed to anywhere within the U.S. northeast…from Maine to New Jersey.  Everyplace else costs more.

Since I was already approaching a 30% freight factor, I figured I had only two options: 1) find another less expensive carrier, or 2) get out of the U.S. market.  So I reached out and touched some of my old friends in the industry, including freight companies I’m already using within Canada, like Nesel Fast Freight and VA Transport.  They recommended Normandin Transit, a much larger carrier located very close to the U.S. border (Napierville, QC), and one with a stellar track record of damage-free shipments to all 48 contiguous states.

On Friday of last week I paid them a visit.  I was very impressed with their facility…it was huge, clean, and seemingly very well organized. But most of all, I was astounded to learn that by switching to Normandin I could shorten my delivery time to far away locations because Normandin has 268 vehicles on the road…as well as REDUCE the cost of freight by an average of 30% because these guys are more efficient and charge less!  I mean, you talk about win/win…whoa!

So goodbye, DuCamPro…hello, Normandin.  Don’t let the tailgate smack you on the way out.

When DuCamPro raised prices, it was quite a surprise.
I can’t help but wonder, “Did this preclude their demise?”
Whatever the case,
I was forced to replace…
“Du C” with “Norm D”, a Shining Knight in disguise.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Ode to Angel de Jesus

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By Mitch, August 3, 2010 5:05 pm

I have always been fascinated by names.  I especially like unusual-sounding names that seem foreign, but really aren’t. Names like Baskerville Holmes, an American basketball player, whose mother bestowed that name upon him after watching the Sherlock Holmes movie, The Hound of the Baskervilles.  Or Fennis Dembo, another U.S. basketball player, whose sister, Zona, suggested that Fennis and his twin sister, Fenise, the last of 12 children in the family, be named after the French word for finish…finis.  But my all-time favorite sports name is Jesus (rhymes with hey Zeus), which I’ve come across several times while watching boxing.  For some reason, only Mexicans and Puerto Ricans seem to name their kids, Jesus.  I’m sure there are other countries willing to chip in, but the only fighters I’ve ever seen named Jesus come from Mexico or Puerto Rico.

Could this be Angel de Jesus?

Boxing is one of the few sports left that doesn’t belong to the giants.  Every other sport I grew up loving…basketball, football, track & field, even tennis…has been taken over by giants.  But not boxing.  Mainly because of the weight classes that allow a kid of 5’3″ and 115 lbs. to find others his size to fight. And it’s always been my dream to find that kid…no matter his size, age, or proficiency…and turn him into a world-class fighter. Just a dream, mind you, I’ve never really acted on it.  But in this dream, my guy is named Jesus…and for good measure…ANGEL de Jesus.  Angel of Jesus…beautiful.

Angel, is that you?

There’s really not much more to this blog than that.  Nothing to do with sofa-beds, unfortunately.  But as I was lying in bed last night…earlier than normal because of a sudden electrical blackout…I came up with the following limerick, which I like so much, I decided to write the blog around the limerick.  Usually it’s the other way around.  BTW, in case you’re not familiar with boxing parlance, a pug is another term for a boxer, and The Mongoose is a nickname favored by some of the all-time greats.

I love to pronounce Angel de Jesus…
The name just rolls off your tongue if it’s loose.
I imagine a pug,
With an indented mug…
Wearing tasselled white trunks and nicknamed, MONGOOSE!

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Tricky Davenport Hinges

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By Mitch, July 11, 2010 8:48 pm

Davenports are sofa-beds with a difference.  Unlike Hide-A-Beds and futon furniture, they employ a uniquely designed hinge that Europeans refer to as “click-clacks” and some Americans call “jackknives.”  I prefer to describe our hinges as “spring-loaded, with a self-locking mechanism that offers effortless convertibility.” But, without reading the instructions I include with every LofaBed order, they CAN be tricky to operate.  Case in point:

Joda Totten, of Lawrence, Kansas, bought a full/double and a twin/single LofaBed last August…each with Galaxy arms, a Travel Multi mattress and a Paris Claret body and pillows.  Today, almost a year later, Joda wrote me an email that something was wrong with her twin/single.  Here’s what she said:

From: Joda Totten
Subject: Broken Davenport Hinge
Date: July 11, 2010 2:30:40 PM GMT-04:00
To: lofasofa@videotron.ca

Hi–I bought the double and the twin about 12 months ago.  I really like them very much, but the twin has never really latched properly;  it doesn’t engage when I fold it up to restore it to a sitting position.  I have to actually get behind the thing and push up the back as I am pushing down the front. Needless to say, it is frustrating.  I have only had it down a couple of times and thought maybe I was doing something wrong. But I think there is a problem with the mechanism. How do I get this fixed?  Can you send me the info so I can do it myself?  The double works beautifully, and I’ve been very happy with the furniture with the exception of this one issue.

My first thought was that she’d broken a hinge and, since it’s still under warranty, I’d better send her a new one before the factory closes for summer vacation.  But for some reason I decided to call her first.  I asked her if she remembered reading the Assembly Instructions I include with every shipment.  She didn’t remember.  So on a hunch, I walked her through the hinge-testing procedure.

full/double davenport base including hinges, 4" front and back seat sections, and storage base

First, remove the mattress so that you have better access to the mechanism and the 4″ platform that supports the mattress. Starting from the bed position (flat), lift the seat section until it clicks once…stop.  You are now at what I call the “teenage boy slouching position.”  Continue lifting the seat section until it clicks again…stop. This is the normal, made-for-human-beings, comfortable sitting position.  If you continue to lift the seat section any further, it will automatically revert back to the bed position, making some people think their hinges are broken.  And that’s what Joda had done.  Why she didn’t have this problem with her full/double too, remains a mystery…but as far as the case of the broken twin/single davenport hinges goes…case solved.

Probably the reason Joda thought her hinges were broken was that the addition of the mattress to the 4″ platform makes the whole thing much harder to operate.  The mattress, afterall, is 8″ thick, with four layers of eight pound cotton batting and four layers of one inch, two pound density foam inside…a very thick, quality stuffing, to be sure.  And this is the reason it’s hard to know if the hinges are working properly.  The best way, in my opinion, is to remove the mattress first…then test the operation of the hinges.  So I guess the best overall advice I can give in this situation is to DON’T THROW AWAY YOUR ASSEMBLY INSTRUCTIONS!

Whenever hinges fail to work,
I know it could be just a quirk.
So tell me the story…
Try not to be gory…
And I’ll help before going berserk.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Sleeping Like a Baby

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By Mitch, July 5, 2010 9:31 pm

If there’s one question I have a hard time answering, it’s “Can you feel the separation between the ottoman and the loveseat when sleeping?”  And since four (chair, twin/single, loveseat, Mary Miller queen) of the seven sizes LofaBeds come in require an ottoman, it’s something I need to know.  I know I’ve sold hundreds of LofaBeds with ottomans over the years, and I know no one’s ever gotten back to me that there was a problem…but I’ve never slept on an ottoman-enhanced LofaBed myself, so I really can’t address this subject with any authority.  But that’s what customers are for, eh?

Carla Cook, of Brooklyn, got delivery of a Mary Miller queen “Premium” foam loveseat/ottoman just last month, and I remembered that she told me she’d be sleeping on it every night.  Who better to ask for some feedback than someone who’s been sleeping on an ottoman nightly?  So I called Carla over this past weekend, and asked her if she’d be so kind as to write me a short note with her impressions of sleeping on a Mary Miller queen WITH OTTOMAN every night.  Here’s what she had to say:

From: carla cook
Subject: sofa-bed
Date: July 4, 2010 12:53:28 PM GMT-04:00
To: lofasofa@videotron.ca

Hi Mitch,

Good talking to you yesterday. I wanted to sleep on the Queen Mary and actively observe the division between the ottoman and sofa.  As you know, I’ve had my Lofa Sofa for about a month now, and I LOVE IT. You asked about the space between the ottoman and the sofa and I must say, I can’t feel the division AT ALL!

The pieces are heavy enough to not move, and they stay securely in place thoughout the night. I might add, that they stay in place even on hardwood flooring! I got a really good mattress pad, so I don’t even feel the buttons.  So, yes, tell anyone who asks that it’s great for every night.  I’m sleeping like a baby!

Carla Cook

Every once in a while some guy wants to know,
“Will the loveseat and ottoman stay together, Bro?”
To which I reply,
“Why not give it a try?
But your question, m’man, is quite apropos.”

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431



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Lofa Living

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By Mitch, June 22, 2010 8:40 pm

This article appeared this past weekend in the Ottawa Citizen, and basically confirms Susan O’Brien’s belief that small living spaces are “in” and large spaces are “out.”  My interest, of course, is that small living spaces mean specialized furniture, and what makes more sense in this kind of environment than a sofa-bed that doubles as a comfortable couch, a storage area, and a full-time comfortable bed?  Not much, I imagine, and so I’ve coined a new phrase to describe the experience of living with multi-functional furniture in small spaces: Lofa Living!

Small is the new big

Modest living spaces are on the rise, and their occupants love them for all kinds of reasons

BY PATRICK LANGSTON, OTTAWA CITIZEN,  JUNE 19, 2010

If small is the new normal in housing, as some experts suggest, a 120-year-old former barn in Ottawa is positively futuristic. Gail McEachern’s house began life in the 1880s as a hay barn, morphed into a blacksmith’s shop, turned into a corner store, and now serves as her home and office. Twelve feet wide, it totals just 600 square feet.

McEachern bought her tiny home in 2004. She subsequently converted the garage into a small bedroom-bathroom-kitchenette unit attached to the original home by a walkway, but the addition is used only by guests.

“I’m opposed to large homes,” says McEachern, who owns Transitions in Living, which co-ordinates household moves for seniors. “There’s the environmental impact of extra energy for heating. It’s a tremendous waste of space that people just walk through.”

What’s more, bigger homes create a sense of isolation, she says, with owners having to create little pockets of coziness that they could have acquired by buying small in the first place. Besides, she adds, who needs all the extra housework that goes with a large home.

With an inevitable energy crunch coming down the pipe, soaring land costs and other factors in play, smaller homes -though perhaps not quite as tiny as McEachern’s -loom large on the horizon, say many.

In fact, it’s already happening with urban condos which, in Ottawa, are now clocking in at as little as 300 square feet.

“Everyone’s recalibrating,” says Marianne Cusato. She’s the Florida-based designer of the 1,771-square-foot, two-storey Home for the New Economy that made such a splash at the International Home Builders’ Show in Las Vegas earlier this year.

“Someone who would have bought a 3,000-square-foot home is buying 2,400; people who would have bought 2,400 are going for 1,600 or 1,700.”

Statistics seem to agree. In the United States, according to the National Association of Home Builders, the average size of a new home in 1978 was 1,750 square feet. By 2008, that had mushroomed to 2,520 square feet. Then, last year, for the first time since 1982, the size fell to 2,480 square feet, although the collapse of the country’s housing market did make 2009 an unusual year.

U.S. builders, however, say they plan to focus on smaller homes this year. Canada does not collect such statistics, but where the elephant leads, we often follow.

Cusato sells plans for her Home for the New Economy for $750 at www.NewEconomyHome.com.She’s also had so much success with the Katrina Cottage -the low-cost, 350-square-foot midget originally designed for victims of Hurricane Katrina – that she’s currently working up a slightly larger version for colder climates.

According to Cusato, ever-bigger homes, appealing for their airiness and light, were a reaction to the often-dark ranch homes and boxy split-levels of the 1950s and ’60s. However, low energy costs, cheap land and a perverse hunger to keep up with Joneses meant that, before you could say Topsy, homes were becoming unwieldy castles in far-flung communities. “The only way to differentiate McMansions,” she says, “is by adding on more.”

The environmental impact of extra energy for heating a tremendous waste of space that people just walk through is avoided by Gail McEachern, whose 600-square-foot house in Ottawa is just 12 feet wide, and serves as her office as well as her home. And she doesn't have a lot of extra housework.

The cold-water shower of the 2008 financial meltdown, coupled with growing concern about the end of cheap oil for both heating and commuting, mean that’s all changing, Cusato says.

She thinks the 1,200 and 1,300-square-foot homes most of us grew up in the 1950s could make a comeback. “You take the massing of those 1950s houses and rearrange it to add modern kitchens and bathrooms and closets — and yes, it could work.”

But shrink too fast, says John Herbert, executive director of the Greater Ottawa Home Builders’ Association, and “there’d probably be a revolt by the population before you ever hit 1,200 square feet.”

Despite that, he sees smaller homes on the horizon.

“We’ve been talking about this for 20 years, but I believe we’ve reached the point where we’ll see it start to happen within a year or two.”

Among other reasons, he cites rising interest rates, the curtailment of urban sprawl in cities, including Ottawa, and a new emphasis among buyers on quality finishes rather than simple square footage.

John Kenward, chief operating officer of the Canadian Home Builders’ Association, points out that everything from demographics to regional variances in land availability will influence house sizes.

“Is there a market for smaller homes? Yes. But it’s not as though we’ve got some sort of golden rule that says all homes are getting smaller,” he says.

At Tamarack in Ottawa, designer Gary Schafer says small bungalows, including the adult lifestyle Cardinal (1,205 square feet, from $399,900) are aimed mostly at the singles market.

Such places seem like behemoths next to dwellings from Tumbleweed Tiny House Company in the California community of Boyes Hot Springs. Available either in plan or completed form, ranging from 650 to 837 square feet, they can be seen at www.tumbleweedhouses.com.The smallest are on wheels, making them more like trailers, and feature two-burner stoves, a bar fridge and a loft bedroom accessible by ladder.

Costing anywhere from about $35 to $200 per square foot, these and other very small homes are still a niche market. The Small House Society ( www.resourcesforlife.com/small-house-society)will bring you up to speed with a newsletter, links to books and other resources.

While you’re browsing, have a look at www.thelittlehouse.ca.The website is dedicated to Toronto’s smallest house, a 312-square-foot shrimp built in 1912. Newly renovated and energy efficient, the media darling is still inhabited.

American architect Sarah Susanka is generally credited as a pioneer in the smaller home movement. Author of the immensely popular series Not So Big Homes, Susanka advocates trimming one-third from the size and spending the extra money on quality finishes. Like others, she says the housing industry has been slow to respond to the economic meltdown, but is finally getting the message that small has gone mainstream.

Living in tight quarters, requires ruthlessness.

“I threw pretty much everything out when I moved in,” says Khoa Dang, who owns a 515-square-foot unit in Ottawa’s downtown. “I grew up in an average-sized home and used to keep things like computer cables and mouses in case I needed them. But this is a whole different lifestyle.”

To give a sense of space, he’s kept both the colours and furniture light and hung several mirrors. The furniture is clean-lined and chic.

When he visits friends in Barrhaven, Dang says, he feels claustrophobic if he glances in their garages. “They have so much stuff, they have no room for their cars.”

Like many others, Dang bought his condo for the downtown lifestyle. Escalating land costs may have forced builders to make those condos ever smaller, but that seems to suit buyers just fine.

Just how small homes in Ottawa will get is anybody’s guess. Barring the collapse of western civilization, however, one thing’s almost certain: most of us will never again live as did the fellow Gail McEachern spotted looking at her house a couple of years ago.

“He told me he was raised with two other children in this space, and that the house was also a store that his parents ran. They had a big steel tub for bathing once a week.”

If it’s true that “small is the new big,”
And “safe” describes an oil rig…..
Then why can’t I say
To my partner’s dismay…
“Our beds are as handsome as Porky-the-Pig?”

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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Junk Mailbox

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By Mitch, June 15, 2010 12:00 am

I received an email from a lady in Maryland who wanted to know why I hadn’t yet answered her email of two weeks ago.  Now I’ve been known to procrastinate at times…but never have I waited TWO WEEKS to answer an email!  I quickly searched my Inbox for something I may have missed…but nothing…nothing there but stuff I’ve been putting off since Christmas.  So I took a shot and asked her to check her Junk Mailbox.  And she wrote back immediately, using a sheepish grin font, apologizing for not having looked there before writing.

Junk Mail

But this brings up a valid point, which is “Why do some emails go into the Inbox while others go directly to Junk?”  I have developed the habit of checking my Junk Mailbox every day, but I know that many people do not.  So I asked my Search Engine Optimization (SEO) advisors in Vancouver what is it about certain messages that cause them to be considered as junk by your computer?  Here’s what Daan had to say:

“Can be a couple of things.  There’s a spam score that’s assessed from the e-mail, based on:

- Images in the e-mail
- Links in the e-mail
- Certain words that cause a higher spam score

So if you have an image and a link in your e-mail, there’s a bigger chance your e-mail will go to the junk folder.”

So now that I know WHY, what can I do about it?  I can’t warn anyone in an email…because they’re not seeing that email…it’s going to junk.  I think I’ll say something on the website.  Probably on the “Contact Us” page.   In the meantime, please be sure to always check the JUNK file.

Sometimes my letters wind up in “Junk Mail.”
“Inbox,” in theory, is where they prevail.
So I’ve tried to advise
My SEO guys…
Who tell me it’s common with business email.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Taxing “The View”

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By Mitch, June 11, 2010 9:24 pm

Susan O’Brien wrote a column this week that blew me away.  Susan writes a regular column about condo living which I’ve attached to this website because I think there’s a symbiotic relationship between LofaBed furniture and living in small spaces.  But this week’s piece was about something I’d never even thought about:  pricing and taxing condos because of their “views.”  I’ll let Susan tell the story:

The View

By Susan K. O’Brien

The real estate agent was a handsome, erudite man with definite ideas about views.  He had a “must see” property.  I followed him through a large, very beautiful condo with expansive windows and a lovely “open floor plan” looking out to the front of the unit.  Proudly he stood, sweeping the drapes wide, waving his arm dramatically at “the view.”

I squinted.

Below this first floor unit was one of the busiest thoroughfares in the city, with big honking trucks and the usual French Canadian hyper-habit of rocketing vehicles down the streets.  There was a major intersection on the corner, so all the cars and trucks stopped at the red light directly in front of the unit.

Next, I had to look hard across two massive parking lots that served the many tourists who thronged the city and the business people who worked in the high-rise office buildings nearby.  A sea of cars greeted my eyes, beyond which, hallelujah, I could actually look at a tiny slice of the river.

This was “the view,” for which the owner was demanding a considerably more money than the sold prices of other condos in the area.

There are few things I dislike more in a home than traffic noise, so in no case was I interested in purchasing this unit. I had explained this, but to the agent the view was so rare and so gorgeous it would instantly win me over.  Of course, it did not.  It did show me how subjective opinions about views can be; that very same day, another buyer walked into that condo, fell in love with “the view,” and bought it.

In the White Mountains, it was obvious that a view of Mount Washington breathed beauty and life into the plainest condominium.  Obviously this is a view anyone would like, and a view that added sales appeal and probably dollars to a condominium unit.  But how much? What specific view are we talking about?  Which side of the mountain?  How far away from it?  And how do towns decide tax evaluations based on views?

After two weeks of trying to research these answers, I came up empty.  Contacting my local state rep for updated answers on the “view tax” garnered only blank silence and not even the courtesy of a reply.

The astonishing part is that New Hampshire, a state traditionally opposed to many, if not most, taxes, has led the way in this ill-defined and therefore unfair endeavor to place a dollar value on what is, in many cases, only a subjective opinion.  In some cases,  longtime homeowners of modest means have been threatened with out-of-sight taxes that might affect their ability to remain in their homes, because of a view they always have had.  The threat may partly come from affluent part-time residents from other areas willing to pay both higher prices and higher taxes for a “view.”

In 2005, Thomas Holmes, assessor for Conway, was quoted in an Internet article (newsmax.com, Nov. 14) on the view tax as saying, “It’s more of an ‘I know it when I see it’ kind of thing.”

He knows it when he sees it?  With your tax dollars and mine?  My reaction that was a giant, “Wow.”  What an exercise in trust we must employ to pay higher taxes for an opinion often as subjective as whether or not you like a particular piece of modern art.

The same article stated the view tax to be an “inherently inexact calculus.  New Hampshire has no written state guidelines for comparing views.  Instead, Avitar Associates of New England, a private company contracted to provide property valuations for many local governments throughout the state, has relied on intuition and a ‘View Manual’ to compare different properties.”  Intuition?  I’d love to see a copy of that manual.

Avitar currently lists 100 New Hampshire towns on its client roster.  In the White Mountain region, Conway and North Conway are not listed, but Albany is.  The company uses software to determine tax values.  How is this system fair or not fair to residents of towns that do not use the same system?  I realized, trying to figure this out, the complexity of the situation.

Marilyn Lewis, a writer for bluegreencommunities.com of Boca Raton, Florida, had this to say in her Internet article about views:

“Among those who’ve tried to reduce a view’s value to hard cash is Western Washington University marketing and finance professor Earl Benson and his colleagues.  In the late 80’s and 90’s they scoured thousands of assessors’ records in Bellingham, Washington, measured the homes’ distance from the water, and performed fancy calculations to conclude that a $200,000 house with no view would sell for $317,600 if it had a full ocean view and $453,280 if it were right smack on the shore of a lake.

“On average, Benson says, a full unobstructed water view boosted a home’s price about 60%; the closer the water, the higher the price.”

I don’t quite understand the math here, but it doesn’t take a rocket scientist to figure out that a house on the ocean is worth more than a house in a suburb.  But is it only the view that adds value?  Is it also the privacy factor of having no neighbors in front of you?  What about the sound of the waves from the ocean?  Is that an added value as a byproduct of the view?

Writer Anne Morrow Lindberg allegedly couldn’t wait to leave her Maui oceanfront home because she could not stand the relentless noise of pounding surf.  We can only imagine what a house on the ocean in Maui costs, and how many millions of people would love the sound of the waves and the view, but to the wife of the famous aviator it was torment.

Breathtaking View

So what does all this add up to for an owner or a buyer?  Here’s my take on it:

—Don’t buy a condominium with a “view” unless it’s a view you really want.  Don’t be swayed by the opinion of a real estate agent; even if every other potential buyer in 60 counties loves that view, it may not be one that you want to pay more money to have.  Evaluate what other problems you may have to put up with to have the view.

—Investigate any “view tax” and especially the process by which those fees are determined.  Watch out for “live free or die” New Hampshire, where town assessors by at least one account may figure out view taxes by feelings, not calculations.

—Make a detailed and strict determination of how well the board maintains a view.  (Isn’t it amazing how so many roads lead back to board competence and ethics?)  In one case, we owned a condominium that started out with a mountain view and progressed to a view of trees.  It was a hard-won battle to get the board to honor its fiduciary responsibility and maintain that mountain view.  I’m happy to say that in the end, the board did maintain views for all owners.  You need that assurance.

—Before making demands on a board to maintain a view, consider the other factors involved.  Are the trees providing a barrier to noise, pollution, and/or summer heat?  If so, you may want to consider maintaining only a “seasonal view.”  That is the view you have only partially or not at all in the summer, but will probably have completely or nearly so in the winter.  The tradeoff in reducing other problems may be worth sacrificing a summer view.

In my opinion, The View issue is every bit as confusing as much of the content on that talk show of squabbling hosts.  But it is a fact of real estate life to be understood and dealt with.  In addition to determining fairness for you as an individual, it might be a good idea to join with other owners to demand of your town officials a specific and open calculation of just how assessments are made.  Otherwise, inequities are likely to occur.

When buying a condo with a view,
One really should ask what taxes are due.
‘Cause if you don’t know,
The amount that you’ll owe…
Could quickly begin to accrue.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Nesel Fast Freight

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By Mitch, May 28, 2010 11:09 pm

Ever since I’ve been in the furniture business, I’ve shipped with Nesel Fast Freight. Originally I used them for delivering futon furniture to the dealers I had sold throughout the provinces of Ontario and Québec, but as Nesel grew east into the Atlantic provinces of New Brunswick, Nova Scotia, and P.E.I….my business grew with them.  Nesel was the perfect carrier for small furniture factories like mine:  they only handled furniture, they had the most incredible rates, and they shipped everywhere I had customers!

It used to worry me a little bit…how little they charged…but I got over it when I reminded myself how competitive it made me in central and eastern Canada.  I mean they gave me soft goods minimum rates to Ottawa, Montréal, and Toronto.  What that means is I could ship any one of my sofa-beds, from chair to queen, for only $60 to any of these three cities and their surrounding areas!  YOU CAN’T DRIVE TO TORONTO FOR $60!

Which is why I worried that they weren’t making enough profit to stay in business. And I used to TELL them that.  ”How can you ship a double size LofaBed to Halifax for only $95?” I remember asking.  ”Or Windsor for only $75?”  Look at the map, and you’ll see how far these cities are from one another.  But Nesel always laughed and told me not to worry.  ”We know what we’re doing,” was their rejoinder.

Right.  And then one day late last year came word that Nesel Fast Freight had been sold to VA Transport, a Québec-based company.  It’s too soon to tell much difference, actually, because the transition is still ongoing…but, so far, I’m OK with the change in management.

The big difference is that VA likes to arrange the entire home delivery transaction, whereas Nesel preferred to ship to what they called a “beyond carrier,” who would then offer the customer the options of picking up or home delivery.

It’s going to take some getting used to because I used to know who all the beyond carriers were, and what they charged.  All I had to know was where the customer lived, and I’d know automatically who we’d be shipping to, how much Nesel wanted to get the sofa beds there, as well as the particulars of the beyond carrier’s operation.

Now I email VA for a quote.  I give them the customer’s name, address, and phone number…and they get back to me with a price quote for home delivery.  If I think the quote is too high, as it often is, I find a transport company in the vicinity of the customer’s home, and negotiate a price for pick-up or home delivery. Then VA gets back to me with what they call a “dock-to-dock” quote, which is always much more reasonable.

As of this writing, all my friends at Nesel are still there.  And I still get to deal with them for things like picking up at their terminal in Bolton or getting the ETA on some order I arranged to ship to one of their former beyond carriers.  Other than that, it’s all VA.  Too bad…because to me, it’s like a death in the family!

Nesel Fast Freight was really the best.
They shipped fast and cheap, and always impressed.
Although VA bought them,
I shouldn’t condemn…
But I have to be honest…I’m a little depressed.

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Western Logistics

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By Mitch, May 23, 2010 5:53 pm

We’ve always had problems when shipping to western Canada. “West” to me means everything west of Ontario.  And, until recently, that pretty much meant a crap shoot! Y’see, Canada’s population center is towards the eastern half of the country (Ontario and Québec), and since that’s where most of the people and businesses are, that’s where the big trucks roam.  There are tons of carriers to choose from if you’re shipping locally…not so much if you want to go west.  And I think I’ve tried them all.  The problem is, unlike DuCamPro Transport and Nesel Fast Freight, both of which specialize in furniture and whom we use to ship to the States and eastern Canada respectively, all these western carriers are GENERAL in nature…meaning they’ll carry ANYTHING:  refrigerators, car parts, jet engines…you name it, they’ll carry it!  Which is fine for them, but not so good for my poor LofaBeds which have to snuggle up against some pretty heavy equipment during the trip out west.

Damage?  You wanna know if we suffered any damage?  Let’s just say that after a few instances of what looked like an IED attack, I began to relate to our forces in Afghanistan like never before!  It really seemed as if someone were placing a TARGET on our LofaBeds…then firing off one round of a bazooka!!!  I’d show you photos, but you wouldn’t recognize anything.

So when I heard about Western Logistics, a freight company that services western Canada and specializes in both furniture and intermodal transportation, I was thrilled.

Intermodal ship-to-rail transfer of containerized cargos at APM Terminals in Portsmouth, VA.

Intermodal freight transport involves the transportation of freight in an intermodal container or vehicle, using multiple modes of transportation (rail, ship, and truck), without any handling of the freight itself when changing modes. The method reduces cargo handling, and so improves security, reduces damages and losses, and allows freight to be transported faster. Reduced costs versus over road trucking is the key benefit for intracontinental use.

Here’s what Western Logistics has to say about itself:  “The concept of Western Logistics was to eliminate the annoying transportation problems facing the business furniture industry, and to present to the manufacturers and resellers a long-term commitment to damage-free, cost-efficient, communicative, and responsive services. These include highly-tuned site deliveries, storage options, distribution, and regional services. From its modest origins in 1990, Western Logistics has become Canada’s foremost transporter of new office furniture. We have held firmly to our commitment to serve a narrow niche in transportation. While much has changed over the years since 1990, we are resolute in maintaining this adherence to the discipline of serving the sophisticated office furniture industry, and have been rewarded with great support as a result.”

We’ve been using Western Logistics for a few months now; and so far, so good.  I find it very easy to obtain a home delivery or terminal pick-up quote, their prices are reasonable and competitive, their people friendly and knowledgeable…and most of all…no IED damage!  They’re even easy to contact:

Contact Us

You can contact any of our senior personnel in the Vancouver head office by using these links.  To contact any of our terminals directly, click any of the links listed below:

Corporate Head Office
Mary Waring, President
Rashmi Sharma, Corporate Administration Manager
Sue Collitz, National Sales Manager
Rates
Customer Service

United States Terminal
Holland, Michigan

Canadian Terminals
Vancouver, British Columbia
Kelowna, British Columbia
Calgary, Alberta

Edmonton, Alberta

Regina, Saskatchewan

Winnipeg, Manitoba
Toronto, Ontario
Ottawa, Ontario

Montreal, Quebec
Halifax, Nova Scotia

We use Western Logistics when shipping out West,
‘Cause they take only furniture as you may have guessed.
“Intermodal” means trucks
And trains which save bucks…
And damage-free freight with which I’m obsessed.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431




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Napping Arms

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By Mitch, May 18, 2010 4:40 pm

I don’t know about you, but the older I get, the more I appreciate a good nap.  I take at least two a day, usually after lunch and dinner, and I always wake up feeling refreshed and energized.  So when I designed the original LofaBed back in 1996, I made sure to include a few arm styles that were padded and low enough for napping.

LofaBed "napping" arms

If you think about it, the LofaBed full/double is really the perfect napping vehicle:

1)  In the sofa position, you’re lying on a 75″ mattress with your head resting on a padded, pillow-height upholstered arm.

2)  Because the arms and mattress can be easily removed, you can place your LofaBed in rooms and other small places where bigger, heavier furniture simply won’t go.

3)  Should you get cold, the storage area in the base is large enough to accommodate all the comforters, blankets, sheets, and pillows you’ll ever need.

4)  And if your nap turns into something longer, there’s always the option of converting your LofaBed into a full size sofa-bed featuring a full size, 8″ thick mattress.

boy-in-the-video, Marcus, practicing his napping technique

There are now TEN LofaBed arms to choose from.  In addition to the four “napping” arms shown above, there’s the 2″ SpaceSaver, the 5″ Mini, the 8″ Regular, and the 10″ Québec.  Then there’s the unique 10″ California Collection arm, which doesn’t even have its own name, and last month we introduced the 7″ rectangular Leona arm.  None of these arms, however, are shaped or padded properly for napping.

I love a good nap after lunch…
Or supper or dinner or brunch.
Because LofaBed arms
Have comfortable charms…
Which you really should try once you munch.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Build-Your-Own-LofaBed

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By Mitch, May 15, 2010 3:39 pm

When I was shopping for a new Mini Cooper S a couple years ago, I noticed that all the automotive websites included a “Build-Your-Own” feature.  This allowed the buyer to choose a model, color, wheel type, and seat material…and the computer would instantly show you what it would all look like.  I thought this was so cool that I immediately started looking for something similar in my field, and I found it on the website of one of America’s largest furniture retailers.  By searching a little further, I was able to determine that the company that had built this amazing platform for them was MicroD out of Charlotte, North Carolina. Here’s what MicroD says about itself on its website:

“Founded in 1993, MicroD Incorporated is headquartered in Charlotte, North Carolina. The company develops and markets a complete line of software solutions and services designed to enable consumers and retailers to visualize custom furniture products with different fabrics and finishes. In addition to its flagship PreVue product catalog solution, the company also offers ePreVue Internet services, EasyOrder configuration and costing, EasyPlan room planning, and EasySwatch sample swatch maintenance.

MicroD currently publishes PreVue electronic product catalogs for leading furniture companies such as Bassett, Century, Drexel Heritage, Ethan Allen, Henredon, Hickory Chair, Hooker, La-Z-Boy, Lexington, Rowe, Sherrill, Sklar Peppler and Vanguard. More than 2,000 furniture retailers and manufacturer sales reps currently use ePreVue and PreVue solutions. MicroD has development offices in the Czech Republic and in India, as well as sales offices in Hickory, NC, and the United Kingdom.”

Looking over their list of customers, I started getting nervous.  Afterall, these were the BIG BOYS of the U.S. furniture industry…and I’m just one guy on a computer, trying to sell the world’s most comfortable and practical sofa-bed, out of a rather small factory in rural Québec, Canada!  How the heck was I gonna be able to AFFORD this?  When I asked a few questions and found out that it wasn’t unusual for companies to pay between $50,000 – $100,000 for an ePreVue addition to their website along with a monthly maintenance fee of between $5,000 – $10,000…I realized I was out of my league, financially, and I’d better come up with a plan.  If not, it was gonna be forgetaboutit pretty quickly.

I remembered something I’d read in a U.S. magazine several years ago about the Japanese business concept of target pricing.  Instead of building a product first and then putting a price on it, target pricing required one to set the desired selling price FIRST, then figure out how to make it well and profitable AT THAT TARGET PRICE. This was a challenge because it meant compromising, for sure, but the way I looked at it, it was the only option I had.  So I contacted MicroD in December of 2008, and made them the following offer:  ”We’re in a recession, so ANY business is GOOD business right now.  I’m in Canada, where you have precious few customers.  So I’m thinking you might be willing to work something out for a guy on a budget in a country you don’t do much business in.  I’ve got $5,000 to spend (+ $250 per month maintenance)…what can I get for that?”  Surprisingly, they answered my email!

Build-Your-Own-LofaBed link icon

Now you have to realize that we offer made-to-order LofaBeds in 75 fabrics, seven sizes (chair/ottoman, twin/single/ottoman, loveseat/ottoman, full/double, qouble, Mary Miller queen, and the sectional), and eight arm designs…and there was no way in hell they were gonna give me all that in an ePreVue platform for only $5,000!  BTW, you should know that “ePreVue allows furniture manufacturers and retailers to quickly, easily and inexpensively display products and fabrics on their websites. Consumers, designers, and retailers may use ePreVue on their website to view, email, and drape items with various fabrics applied and print a summary page of the item and fabric information.”

After a certain period of give and take, we settled on a compromise:  MicroD would agree to meet my budget in return for my agreeing to limit my selection to TWO sizes and TWENTY-FIVE fabrics.  And I would still be able to add more sizes and fabrics in the future…when I could afford to do so.

This is what you’ll see when you click on the Build-Your-Own-LofaBed link:

"Buffer Page" which explains the Build-Your-Own-LofaBed ePreVue platform built by MicroD

Now that it’s completed, I’d really like to get some feedback.  Am I correct in thinking that only two sizes (full/double + loveseat/ottoman) can represent seven?  Can you live with a selection of only twenty-five (25) fabric swatches, or is it too frustrating not to be able to drape them all?  I need to know because, after all, this entire concept is all about making the internet shopping experience as informative and entertaining as possible.  Since I haven’t yet figured out a way for you to be able to “try one” online, I’m hoping my website’s combination of large photos, easy navigation, available fabric swatches, and tools like Build-Your-Own-LofaBed…will help make up for that missing experience.  If not…well…summer’s lovely in Montréal.  Come on down!

When we first introduced Build-Your-Own,
Some LofaBeds could not be shown.
With fabric surprises
And only two sizes…
The rest we’ll just have to postpone.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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“LofaBed” Makes it into Wikipedia

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By Mitch, May 10, 2010 8:36 pm

Couch

From Wikipedia, the free encyclopedia

Couches come in a variety of colors, patterns, and materials (two-seater model)

Other terms synonymous with the above definition of couch are sofa (derived from the Arabic word “suffah”) and settee. A couch is a generic term in North AmericaAustralia, and New Zealand for an item of furniture designed to seat more than one person. Typically it will have an armrest on either side. Couches are normally found in the family room, living room, den or the lounge. They are covered in a variety of textiles or in leather.

Traditional and particular meaning of couch

The traditional meaning of couch is a particular type of sofa with a half back and one raised end.[1][2] By this definition it more closely resembles a day-bed, chaise longue, or indeed a bed. In the UK, where the generic term for the item of living room furniture is usually ‘sofa’ or ‘settee’, the term ‘couch’ retains this specific meaning, for example in a therapeutic setting (i.e. a psychiatrist’s couch). A couch is therefore used lying down, while a sofa or settee is for sitting upright. The word ‘couch’ derives from Old French couche, meaning “sleep” or coucher with the meaning “to lie down”.[1]

Types

The most common types of couches are the “loveseat” (or British two-seater) and the settee or sofa (two or more seats). A sectional sofa (often just referred to as a “sectional”) is formed from multiple sections (typically 2 to 4) and usually includes at least two pieces that join at an angle of 90 degrees or slightly greater, used to wrap around walls or other furniture.

Other couch variants include the divan, the fainting couch (backless or partial-backed), the chaise longue (long with one armrest), the canapé (an ornamental 3-seater), and the ottoman (generally considered a footstool). To conserve space, some sofas double as beds (sofa-bed, daybed, or futon). There are also couches known by genericized trademarked names, such as a davenport or Chesterfield (named for the Earl of Chesterfield).  LofaBed (low-fa-bed) a combination of a davenport base and futon mattress resulting in a more comfortable, practical, and economical alternative to the traditional (convertible) sofa-bed.

The term chesterfield is a North American term equivalent to couch or sofa. The use of the term ‘chesterfield’ has been found to be widespread among older Canadians, but is quickly vanishing from Canadian English according to one survey done in the Golden Horseshoe region of Ontario in 1992.[3] In the United Kingdom it refers to a particular style of sofa featuring a low rolled back and deep buttoning.

The term three-piece suite describes a furniture set consisting of a two-/three-seater couch, plus two armchairs. Other (less specific) terms for sets including at least one sofa include: Chesterfield suitelounge suiteliving-room suite and sofa suite.

Upholstery is a general term for household fittings, hangings, curtains, cushions, and covers. It refers to stuffed, padded, and spring-cushioned furniture, such as chairs and sofas, or to the usually decorative materials and fabrics that cover them. The first furniture upholstery was probably leather, stretched on without padding. Italian Renaissance chairs were cushioned with leather, velvet, or embroidery; the French made ornate chairs covered with tapestries and embroideries; England developed upholstery in Elizabethan and Jacobean reigns. The use of springs is comparatively modern. Hair, fiber, flock, foam rubber, down, and kapok are used for padding in modern upholstery, and woven fabrics, plastics, leather, and synthetic leather serve as coverings.

————————————————————————————————

A friend of mine from my futon days wrote me an email today telling me that “LofaBed” was mentioned in Wikipedia under couch! To me that’s like being one of the finalists on American Idol!  I don’t know how we got there…all I know is that this is BIG news for a small Canadian company looking to make its mark. Gotta go. I’m expecting a call any minute from Dancing With The Stars!

We made it into Wikipedia…
An internet encyclopedia.
At first I was in shock…
But then I saw the clock…
And quickly called the media.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Big vs. Small Furniture (in Small Homes)

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By Mitch, May 1, 2010 9:44 pm

Jackie Davies, of Port Burwell, Ontario, wrote to me last month with an unusual request: “I have a very tiny living area – currently have a loveseat 60″ wide x 30″ high x 35″ deep. It’s scale is just about perfect for our tiny space (ceiling is only 7’4″).  A LofaBed loveseat at about 70″ wide would probably fit okay.  A piece much taller though, would look and feel uncomfortably out of scale.  Your ottoman would be too large to use on a daily basis with the loveseat.  Could you provide only the mattress part of the ottoman?  We would build a collapsible frame which would be stored elsewhere with the ottoman size mattress until needed.”

No one had ever asked such a thing of me before.  I did a little searching on the internet, and came up with THIS unique dwelling (this is NOT Jackie’s home):

This one bedroom loft apartment was built inside a 1940's grain bin. It was renovated into this upscale unit after it was purchased and relocated to the grounds of the Gruene Homestead Inn in New Braunfels, Texas

Jackie hadn’t included any photographs, so I just imagined this grain bin as the size home she was talking about.  “I am sorry to say that I think all the LofaBeds are too large and out of scale for our home.  And, there is not a closet that would accommodate the ottoman.  I love the idea of LofaBeds – the California line is exactly what I would like.  But it is just too big – our house is less than 600 square feet, and every inch is fully used…and yet it feels quite spacious and uncluttered.”

Living Room (grain bin)

“After living here 20 years, we have managed to lay it out and create flow so that it feels very comfortable and easy to live in.  One of the ways we have managed this is by keeping our furnishings to scale with the house size. Everything is somewhat smaller than the average,  though about the same size to many items commonly used 50 or more years ago.  Everything has gotten much bigger in the last decades – including the average size of people.”

Kitchen (grain bin)

“If you could design a LofaBed to a scale that would fit comfortably in very small homes, I am sure you would find a market. Many people are choosing to downsize – empty nesters and environmentally conscious folks. And people like me, who are affected by the flow and aesthetics of their surroundings – i.e. by harmony, balance, scale as well as colour, texture, and line would definitely appreciate being able to get your high quality products in a size that fit with our smaller spaces.”

Bedroom (grain bin)

Having heard what Jackie Davies had to say, I then wrote Susan O’Brien, who writes a column on condo living which is attached to my website, and asked her opinion on the subject:  ”I don’t think Jackie is correct. The LofaBeds work extremely well in our very small space (560 square feet) in Québec City.  I researched the issue and concluded that larger furniture is better than a bunch of small pieces.  Maybe she has a tiny bungalow, and maybe she has to have an open bed in her 600 sq. feet (we have a Murphy bed near the Lofas, but even when it’s pulled down, the room still feels spacious).  We also put a long futon in our mountain town house…the place we just sold, and only one other chair…and it worked well — that living room space was smaller than QC and ran right into the dining area.  Large furniture does not dominate the room;  it actually expands it; small furniture can be claustrophobic.  It all depends on what you put with it—we were in another apartment in QC and there were two very large chairs, but so much other stuff I wondered how their little pet bird breathes.”

Entry and Stairs to 2nd Level (grain bin)

“Actually, Mitch, maybe you should consider suggesting to her that she buy two of your chairs instead of a couch.  Yes, the ottoman is large, but we had people in last week and it worked well as additional seating.”


Shower and Toilet (grain bin)

“Keep promoting the idea that Lofas work in small spaces…because they DO.  But it takes some knowledge and imagination.  Everything is a trade-off; if you have a small space, you are even more likely to need guest sleeping, but you have to be willing to put up with larger pieces.” Susan O’Brien

Bathroom Sink (grain bin)

People who live in small places,
Need furniture for their wee spaces.
From tables to stools,
Special hooks for their tools…..
And books stored in vertical cases.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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The Leona Arm

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By Mitch, April 29, 2010 12:50 am

“Hello, I’m an interior designer in the New York Metro area.  Is there a retailer in my area where we can go see a LofaBed in person? Also, a suggestion:  Why not make a modern square arm like the Holland Sofa Bed from www.alphavilledesign.com?   I think your quality is much better than theirs, but I need a more modern look.  If you use my idea, I won’t even charge you for it.  You can call it the ‘Leona Arm’.”

Leona Gaita
Gaita Interiors
65 Wendt Ave.
Larchmont, NY 10538
914-834-8282

leona@gaitainteriors.com
www.gaitainteriors.com/blog

And that’s how our newest arm design, The Leona, got started.  Leona then went on to tell me exactly what it should look like:  ”The attachment is the futon convertible sofa that’s all over the internet.  I tried one out (I think it was the same one) at Jennifer Convertibles. VERY uncomfortable. The link below is a very chic looking piece from Urban Outfitters.  The customer reviews are VERY BAD!  HELP!”

Leona found this VERY uncomfortable.

I asked her what was wrong with the EIGHT arm designs we already offered.  “I like LOTS of your arm styles.  I think the square arm is the only one you’re missing…but it’s a REALLY important one!” And then she sent me a photo of what she wanted:

The "modern, square" arm design that Leona wanted.

I talked things over with my wife, some friends in the industry, and some customers. Everyone agreed that we needed to heed Leona’s advice, and introduce a more modern, square arm…and call it The Leona.  So I brought the pictures to the LofaBed factory to show them what I wanted, and contacted another factory in Ontario that specializes in making feet for upholstered furniture.  This was gonna be our very first arm with visible feet!

visible feet

visible foot

Now the feet don’t do anything except make the arms look good.  They’re made out of a heavy-duty black plastic, with a grain design to make them look like wood.  If people like the look, perhaps we’ll introduce feet to some of our other arms as well.

Leona wanted her namesake to be only five inches wide because she had a customer with space limitations. But the sheer size of the feet precluded that, and besides, I was more concerned with the relationship of the arm to the rest of the LofaBed’s body…and the last thing I wanted was a sofa-bed that looked like a minivan driving on spare tires!  So the Leona Arm wound up measuring 7″ wide.  Perfect, really, when you consider we already have arms in widths of 2″, 5″, 8″, 9″, and 10″.

When I showed Leona the pictures of her new arm, she was pleased and quite succinct:  ”Love it!  Ship it! Welcome to the world of modern furniture!!” And then there were nine.

The Leona Arm in Customer's Own Material (C.O.M.)

The Leona Arm in Customer's Own Material (C.O.M.)

A woman called me and inquired,
Into an arm that she required.
She wanted “square,”
With little flair…
I guess that “modern” IS admired.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Assembly Instructions

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By Mitch, April 17, 2010 12:31 am

As soon as I know the ETA of a LofaBed order, I forward the customer the information in an email, along with Assembly Instructions.  Even though some of the warehouses we ship to have plenty of experience delivering and installing our sofa-beds, others do not, and I want to be sure that everyone knows the way things are supposed to be done.  This week something happened re my instructions that’s never happened before:  the customer claimed the factory forgot the “hinge protectors!”

“Everything came and nothing appears to be damaged!!!!  The men from Santini were pleasant and followed most of the instructions which you had sent to me.  I read to them and they followed the directions.  The only problem was the “hinge protector” on each side of the storage box.  I showed them the picture from your directions and read it to them verbatim. They said that ‘the picture did not match what we had. Also, the picture does not show which piece to remove and since the lofa bed does go into different positions, these pieces must have been already removed at the factory.’  Please confirm this.”

What?  I don’t believe it.  You’re telling me that the factory forgot to attach one of the most important parts of Packaging Plus…the hinge protectors?  No way!  So I called her, told her where to look, and asked that she check again.  Several hours later this is what she wrote:

“Dear Mitch, After I got off the phone with you, I went upstairs to look inside the storage box.  I looked and rechecked the picture and things just did not match up.  After thinking about this, I then took a flashlight and wedged a mirror behind a longer piece of wood (about 2″ x 6″ or longer).  Sure enough, I saw a red  “remove” stamp spelled in reverse!  Here’s what happened; the men carried the piece upstairs and leaned each arm on the sides of the base piece thus covering the red stamps.  When I asked them to remove the hinge protectors, they looked at the hinges from inside the box.  Your picture did not appear to match up because it was taken from outside the box.  The men connected the arms but the hinge removal step was erroneously omitted.  From looking inside the box the hinge protector is longer than pictured and the stamp is on the outside.  In retrospect, had Tom and I tried to put this together ourselves, we would have seen the red lettering and read it. Well, you know the rest…we wound up taking the arms off ourselves, removed the hinge protectors, and screwed the arms back on.  Your factory did not leave the hinge protectors off.  Everything with the order was perfect!  I just had to let you know. Lori”

Murphy tries, y’know, but even he cannot win all the time.  It’s a Law, afterall, and laws are meant to have exceptions.

Our Assembly Instructions have failed,
To identify wood which was nailed….
To the frame of the base,
Keeping hinges in place…
As a follow-up email unveiled.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Easter Sunday

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By Mitch, April 4, 2010 9:47 pm

This USED to be my favorite holiday.  That is, until the kids grew up and moved out. I tried to freeze-dry them when they were younger so that they’d always stay little and cute…but, y’know, that stuff only works in cartoons.  So here we are, alone in a house much too large for two, wishing for the past to return so we could recapture the joy of raising children.  I know many parents who are only too happy to see their kids leave…but not me and Carole-Anne.

There was a time when Easter Sunday meant getting up early, hiding chocolate goodies around the house…then waiting for the kids to wake up and start going crazy. Once they had their breakfast, I’d bring out the first clue – in the form of a limerick. When they were really small, we’d keep the clues local, y’know…bathroom, bedroom, basement…places they could find without going outside.  And as they grew bigger, the clues got more and more sophisticated, and the locations got further and further from home.  One of my favorites was to send them to our rural post office box where they’d have to take their bikes to find the next clue:

The temperature’s ten without fail,
Or fifty on the Fahrenheit scale.
Try out post office box…
Bring the key and some socks…
Then come home with the clue plus the mail.

And they would return with such JOY on their faces. I don’t really think the final prize (a basket full of candy) was the turn-on…I think it was more about the process.  They loved the game.  They liked figuring out what the limerick meant…what they might have to wear to find the clue…and, most of all, getting there before the other!  And Carole-Anne always put together such a beautiful display: HUGE spread for breakfast, balloons and other festive ornaments strewn around the house for affect…even special music to set the mood.

These days are different.  Both Marcus (the little boy in the video) and Alicia are far away.  Marcus goes to Royal Military College in Kingston, Ontario, and is studying political science with hopes of becoming a pilot. Alicia’s in Melbourne, Australia, managing a hostel.  Which means Dad’s left writing limericks with no one to read them!  Bummer.  Like I said, this USED to be my favorite holiday.

It’s Easter Sunday again this year…..
Why do I care that my kids are not here?
Perhaps it’s because
I miss the applause…
‘Long with laughter, love, and family cheer.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Racism in America

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By Mitch, March 26, 2010 12:42 pm

This is not supposed to be a political blog…and it’s not.  But recently, I’ve become so upset by what I see happening in the wake of the health care debate in the U.S., that I feel compelled to say SOMETHING.

I grew up in the white suburbs of Philadelphia during the nineteen fifties, and well remember the attitude most of my friends and neighbors harbored towards blacks. Since there were no African-Americans in my high school, kids felt free to express their disdain for the race in all sorts of creative and negative terms, which I’d rather not reiterate here.  I remember the hatred and the invectives hurled at my hero, Muhammad Ali, when he changed his name from Cassius Clay back in 1964. I think I was the only one in my group of friends who supported his decision to do that, as well as his stand against the Viet Nam war.  And, believe me, the hatred was palpable…you just knew someone was gonna kill him sooner or later!  Luckily, they haven’t…..yet.

I’ve always had plenty of black friends.  And to them, civil rights was more than just about racism; it was about fundamental issues of freedom, respect, dignity, and economic and social equality.  Once the Civil Rights Act of 1964 was passed, most of the world figured America had learned its lesson.  And today we hear talk of a “post-racial” society in the U.S……as if all the bigots, racists, homophobes, and jingoists have grown old and gone away.  But this week we saw that they haven’t.

This week we witnessed the result of what happens when you fan the flames of divisiveness.  When you pit one group of Americans against another, as some political pundits and media have been doing for years, the “nuts come out to play,” so to speak. And they don’t play nice.  The people who are spitting and cursing and threatening the representatives who passed the health care bill, are taking us all back to a time I’d rather not relive.  While some are passing this off as legitimate political debate, I see it as a rebirth of the same old racism of my youth. These people never really changed…they just got silenced by political correctness. How else can you explain some of the posters seen during rallies in Washington D.C. and elsewhere?

It’s sad, really, that this is what passes as discourse in the world’s most diverse and open society.  I’m hoping that now that the bill has been passed, the rhetoric will die down and we can look forward to a calmer, non-violent rest of 2010.  And I can’t tell you how glad I am to be living in Canada during all of this.  Hail to the Chief…and God Bless the Queen!!!

Now that Obama has had his way,
Let’s hope the country gets past the fray.
‘Cause spitting and cursing
Will wind up reversing…
Civil Rights in the U.S. of A.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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LofaBed of the Week: Qouble in Paris Claret & Simca Multi w/Tommy Arms

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By Mitch, March 24, 2010 1:45 pm

This is the first of a new “LofaBed of the Week” concept suggested by my team of SEO advisors in Vancouver, Virtually Canadian.  The idea is to take a real customer’s LofaBed, and photograph it just before the factory wraps it in Packaging Plus for shipping.  Then they email me the photo, and I write a blog detailing the feature/benefits of this customer’s particular selection of size, fabric, and arm style.

At first the idea was for ME to go to the factory and do the picture-taking myself. But thinking of the 2-hour weekly round-trip necessity of this, I decided a better idea would be to give the factory my old digital camera (I got a new Nikon P6000 before Christmas), and ask THEM to take the pictures.  So if the photos don’t come out too nice, you know who to blame!

The first LofaBed of the Week is a “qouble” done in Paris Claret (body) and Simca Multi (mattress) with Tommy arms.

"qouble" size LofaBed in Paris Claret & Simca Multi w/Tommy arms

Actually, the picture doesn’t do the product justice.  When I first saw this LofaBed, I was immediately struck by how well the two materials went together.  The shade of burgundy in each fabric really complemented the other one well but, unfortunately, my photography skills weren’t up to the task.  Even on the website, they don’t look as if they would go well together.  But they do…..honest.

Paris Claret

Simca Multi

That’s why it’s so important to ask for fabric swatches…because what you see on your computer screen might not represent what the fabrics really look like.  The other thing that only a real swatch can tell you is the texture of the material.  Now Paris is a 100% polyester microfiber with a raised, embroidered design throughout, and it’s a very flexible material…meaning it’ll make whatever it covers feel soft.  Simca (Multi is the color), on the other hand, is 60% acrylic and 40% cotton, and is a heavier, coarser material that offers a definitively firmer feel.  If you’re worried about softness on the skin, Paris is a better choice.

The LofaBed size pictured here is the “qouble,” which means the mattress is the length of a queen (80″) and the width of a double (54″).  It may be more difficult to find fitted sheets for, but it WILL accommodate those individuals who feel uncomfortable on a smaller, full size mattress.  But be aware of the overall dimensions too:  with these 10″ Tommy arms attached, the total width of the unit now adds up to 100 inches!  This is one, BIG comfortable sofa-bed.

"qouble" size LofaBed in Paris Claret & Simca Multi w/Tommy arm

The length of a queen & the width of a double,
Describes a LofaBed we call the “qouble.”
It’s perfect for those,
Who don’t want their toes…..
To hang off the end & cause someone trouble.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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“Est-ce que je peux voir votre sofa-lit?”

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By Mitch, March 19, 2010 3:05 pm

Renee Cote wrote and asked, “J’aimerais voir un LofaBed. Si c’est possible de me donner un endroit ou je pourrais en voir?  Merci”  To which I answered in my most intelligent American English, “What?”  Y’see, I’m what’s referred to in Québec as a unilingual Anglophone…a status usually reserved for tourists and the great unwashed!  But that’s OK, I’m used to it by now.  I’ve taken on the typical American attitude towards foreigners, which is that they all really DO speak English…it’s just that some of them are a little hard of hearing.  Which is why we yell at them.

In any case, Renee lives in Ontario and he was only playing with me.  But it IS true that I’m getting more and more of the same question: “Can I sleep on your LofaBed every night?”  And I’m getting asked this in a language other than English.  I figure this is good news, because it means I’m reaching people outside the borders of North America.  And now that I have a freight forwarder (Euro Transport) capable of delivering a LofaBed anywhere in the world, I guess I’m gonna have to get used to dealing in other languages.  Or maybe I’ll just learn how to YELL in my email response.

But seriously, sleeping on a LofaBed every night IS something I can endorse enthusiastically.  Ever since I introduced the Premium Foam Option last year, I’m no longer afraid to recommend every night sleeping.  I mean, the foam is of a 2-pound density, and the mattress is supported by heavy-duty Pirelli elastic webbing. Add that to the fact that all LofaBed mattresses are about TWICE AS THICK (8″) as the average sofa-bed mattress (4″), and that they’re all (except the chair and qouble) of standard dimensions, which sofabed mattresses are definitely NOT…..and you have the justification for every night usage.  In any language.

“Can I sleep on your bed every night…
Or should I look for another website?”
They ask me this query,
In French or Kashmiri…
And languages I cannot write.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Moving a Hide-A-Bed

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By Mitch, March 15, 2010 9:43 am

Last Friday night I went over to a friend’s house to watch a fight, and I got there just in time to witness a truly bizarre scene:  three middle-aged men struggling to move a Hide-A-Bed into an apartment.  Now you have to realize something about this first…and that is that nobody in their right mind would volunteer for this job if they knew how difficult it was.  But they don’t.  And so they were there to help out their buddy.  The problem is these hide-a-bed suckers are large, unbelievably heavy, and tend to open up when you least expect it.  So they struggled…took a break…tried again…had to remove some of the doorway…then the hall closet door…then they crushed a ceiling fixture…knocked a painting off the wall…and finally pushed it, somewhat the worse for wear, into the study.  And when it was all over, I asked them why…why they went to all this trouble for a sofa sleeper that nobody was gonna want to sleep on anyway. And they gave me the classic guy answer:  ”Hey, Danny was gonna throw it away!!!”

Three guys hoping to move a LARGE piece of furniture thru a very small opening

But it doesn’t have to be this way.  The LofaBed is a sofa-bed too…just like a hide-a-bed…only much more comfortable and MUCH, MUCH easier to carry.  First of all, a LofaBed full/double weighs under 200 lbs. and knocks down (KD) so that no one piece weighs more than 118 lbs!  And because the biggest of the three KD parts (the arms, mattress, and davenport base) is only 12″ wide, it can be carried through any doorway, up any staircase, and around any corner with ease.  And with less than three guys.

I wondered what professional movers recommended in terms of moving something so big and heavy as a hide a bed, so I looked online.  This is what I found:

http://www.learntomove.com/sleeper-sofa.php

Preparing to Move a Sleeper Sofa

The 2 pictures below are examples of the preparation for moving a sleeper sofa (also called a hide-a-bed or sofabed). They show the tie off necessary between the bed mechanism and the sofa-bed’s front kick-board to prevent the bed from unexpectedly springing out as it’s being moved. This little moving tip can save you from incurring a very severe and potentially very costly moving injury!

Therefore, of all the steps in moving a sofabed, this one is extremely important! What can happen if this tie off is not done is that a large, heavy, impossible to control object can suddenly leap out at you while you’re in the midst of moving a hide-a-bed! This can and has caused serious injury to movers and / or damage to the  hideabed and / or property damage to walls, floors, railings!

To tie down the bed portion of your hide-a-bed, you will need a 6 to 8 foot long length of strong strapping (or rope or twine but strapping is prefered) or you can also use movers tape. Make sure that you tie it around both the flat kick-board in front of the sofa-bed as well as the top of the spring bed mechanism in front just just as is shown being done in the picture above.

Tie it securely by tightly double or triple knotting it. Be sure to test that it is completely secured by trying to pull out the bed section against this restraint before you attempt to move your sleeper sofa.

If you use tape to restrain the bed mechanism – you’ll need 2 layers of it in order to make a tape strap that will be strong enough to hold the bed and at the same time not get tape residue all over it. You make the strap by pulling out a 6 to 8 foot length of tape and then make 2-3 passes back upon itself with more tape, sticky side down. As you reverse wind the tape you weld the sticky sides together and you twist it and wrap it so that no stickum is exposed when you’re done. This way you’re creating a multi-layered strong tape strap with no exposed stickum to get onto the hid-a-bed or onto the movers hands when they move it. Then, when you are done moving it, just cut the tape off.  Now your sleeper sofa is ready to be blanket wrapped prior to moving just as is done when moving a couch.

A Hide-A-Bed sofabed bed,
Is frequently thought of with dread.
From the bar in your back,
To the inches they lack,
Try a LofaBed mattress instead.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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“Packaging Plus” Improved

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By Mitch, March 12, 2010 3:04 pm

Packaging Plus is something we add whenever we ship a LofaBed sleeper sofa with a common carrier like Nesel Fast Freight, DuCamPro Transport, or Western Logistics. Because several of the stores (and some of my customers) the factory sells to are local and, therefore, able to pick up their orders…..Packaging Plus is not always necessary. But we’ve learned from experience that if third party workers are going to be handling your LofaBed, we’d better assume that Murphy and his Law are lurking, and plan for the worst. Packaging Plus, then, is our way of insuring that cross-country, or even cross-city, transport will not damage your new LofaBed.

But recently we’ve shipped a LofaBed to some places (Australia, the Virgin Islands, and the Bahamas) where the freight forwarding people were particularly rough, and even Packaging Plus proved not to be enough.  The two most vulnerable areas on one of our sofa-beds are the Masonite bottom and the fabric on the mattress itself.  So in response, the factory has added a complete plastic wrap around the mattress, and an extra sheet of Masonite in addition to the one already installed.  So, unless the guys who deliver our furniture decide to subject the packaging to an Improvised Explosive Device (IED), we should now be “good to go.”

Oh, yeah, and the price gets “improved” too…from $20 to $30.  Whaddya gonna do?…..protection costs.

This is a full/double with Packaging Plus applied. If the arms are too big to fit inside the storage area of the base, they're packaged separately.

Sometimes customers want to discuss,
Why they have to have Packaging Plus.
We add it, of course…
‘Cause buyers’ remorse,
Is not worth all the hassle and fuss.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Old Jack

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By Mitch, March 5, 2010 9:14 am

About a month ago I received an inquiry from Jack Bratus of Kingston, Ontario.  I could tell from the tone of his writing that this internet stuff was new to him, and that he was willing to give it a try…but first he was gonna ask a lot of questions.  He asked about the option of picking up at the factory, about the different sizes, and, of course, about the fabrics.  But his most extensive questioning involved the method of payment that I accept. It seems he belonged to a credit union, and that kind of eliminated my favorite form of remittance:  INTERAC Email Money Transfer.  I’ll write about that some other time…today I want to talk about Jack.

Finally, after going back and forth for a few days, Jack placed his order on January 28.  This came at a time when the factory was only recently back from vacation, and had fallen behind on the timely turnaround of its orders.  Instead of taking the normal 1-2 weeks, they were now scheduling shipments in 2-3 weeks.  That’s when I got the following email from Jack:

Old Jack lived alone in the Limestone City.
Found a Lofa while surfing the net.
Deciding to buy, fired a draft in the mail,
Not knowing Canada Post moves like a snail.
So many days he’s out his cash, but old Jacks’ hopes are alive,
Of the day that his Lofa would arrive.

Besides the fact that I’m not used to getting poems from customers, this was the first time that Jack had referred to himself as “Old Jack,” which I found quite interesting. Kingston, BTW, is known as the Limestone City.  Not to be outdone, and wanting to assuage his nervousness about buying something online while having to pay for it before receipt, I penned the following response:

While Jack has high hopes, the weather’s quite bleak…
So I phoned the plant in order to speak.
They told me they’re able
To wrap and to label…..
Your LofaBed WILL be shipped out this week!

This seemed to calm Old Jack down, and I was THRILLED to receive this email from Jack a little while later:

Hello Mitch,  Love the LofaBed!  The company delivered and set it down in my living room, taking away most of the packing. Your e-mail directions for set-up were clear and right on. Took me awhile (due to my own limitations in kneeling), but when the arms got on it was a breeze. It looks nicer than I imagined, classy, and it really is comfortable.  I’m a 6′ 2″ guy around 300 lbs., and can still stretch out on it if I choose. Great!  My teen daughter will be tickled now that she can stay over with a nice bed to sleep on. The storage area is an amazing plus for bedding. Thanks, Mitch,  for all your correspondence and help—and thanks for your LofaBed creations!  ALL the best in future business and your life! Sincerely, Old Jack—-Kingston, ON

Now THAT’S the kind of email I could get used to, y’know?  I didn’t know that Jack was old…or that BIG…or even that he had a teenage daughter.  All I knew for sure was that he was gonna love his LofaBed. Everybody does.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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