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By Mitch, March 24, 2010 1:45 pm

This is the first of a new “LofaBed of the Week” concept suggested by my team of SEO advisors in Vancouver, Virtually Canadian.  The idea is to take a real customer’s LofaBed, and photograph it just before the factory wraps it in Packaging Plus for shipping.  Then they email me the photo, and I write a blog detailing the feature/benefits of this customer’s particular selection of size, fabric, and arm style.

At first the idea was for ME to go to the factory and do the picture-taking myself. But thinking of the 2-hour weekly round-trip necessity of this, I decided a better idea would be to give the factory my old digital camera (I got a new Nikon P6000 before Christmas), and ask THEM to take the pictures.  So if the photos don’t come out too nice, you know who to blame!

The first LofaBed of the Week is a “qouble” done in Paris Claret (body) and Simca Multi (mattress) with Tommy arms.

"qouble" size LofaBed in Paris Claret & Simca Multi w/Tommy arms

Actually, the picture doesn’t do the product justice.  When I first saw this LofaBed, I was immediately struck by how well the two materials went together.  The shade of burgundy in each fabric really complemented the other one well but, unfortunately, my photography skills weren’t up to the task.  Even on the website, they don’t look as if they would go well together.  But they do…..honest.

Paris Claret

Simca Multi

That’s why it’s so important to ask for fabric swatches…because what you see on your computer screen might not represent what the fabrics really look like.  The other thing that only a real swatch can tell you is the texture of the material.  Now Paris is a 100% polyester microfiber with a raised, embroidered design throughout, and it’s a very flexible material…meaning it’ll make whatever it covers feel soft.  Simca (Multi is the color), on the other hand, is 60% acrylic and 40% cotton, and is a heavier, coarser material that offers a definitively firmer feel.  If you’re worried about softness on the skin, Paris is a better choice.

The LofaBed size pictured here is the “qouble,” which means the mattress is the length of a queen (80″) and the width of a double (54″).  It may be more difficult to find fitted sheets for, but it WILL accommodate those individuals who feel uncomfortable on a smaller, full size mattress.  But be aware of the overall dimensions too:  with these 10″ Tommy arms attached, the total width of the unit now adds up to 100 inches!  This is one, BIG comfortable sofa-bed.

"qouble" size LofaBed in Paris Claret & Simca Multi w/Tommy arm

The length of a queen & the width of a double,
Describes a LofaBed we call the “qouble.”
It’s perfect for those,
Who don’t want their toes…..
To hang off the end & cause someone trouble.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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By Mitch, March 5, 2010 9:14 am

About a month ago I received an inquiry from Jack Bratus of Kingston, Ontario.  I could tell from the tone of his writing that this internet stuff was new to him, and that he was willing to give it a try…but first he was gonna ask a lot of questions.  He asked about the option of picking up at the factory, about the different sizes, and, of course, about the fabrics.  But his most extensive questioning involved the method of payment that I accept. It seems he belonged to a credit union, and that kind of eliminated my favorite form of remittance:  INTERAC Email Money Transfer.  I’ll write about that some other time…today I want to talk about Jack.

Finally, after going back and forth for a few days, Jack placed his order on January 28.  This came at a time when the factory was only recently back from vacation, and had fallen behind on the timely turnaround of its orders.  Instead of taking the normal 1-2 weeks, they were now scheduling shipments in 2-3 weeks.  That’s when I got the following email from Jack:

Old Jack lived alone in the Limestone City.
Found a Lofa while surfing the net.
Deciding to buy, fired a draft in the mail,
Not knowing Canada Post moves like a snail.
So many days he’s out his cash, but old Jacks’ hopes are alive,
Of the day that his Lofa would arrive.

Besides the fact that I’m not used to getting poems from customers, this was the first time that Jack had referred to himself as “Old Jack,” which I found quite interesting. Kingston, BTW, is known as the Limestone City.  Not to be outdone, and wanting to assuage his nervousness about buying something online while having to pay for it before receipt, I penned the following response:

While Jack has high hopes, the weather’s quite bleak…
So I phoned the plant in order to speak.
They told me they’re able
To wrap and to label…..
Your LofaBed WILL be shipped out this week!

This seemed to calm Old Jack down, and I was THRILLED to receive this email from Jack a little while later:

Hello Mitch,  Love the LofaBed!  The company delivered and set it down in my living room, taking away most of the packing. Your e-mail directions for set-up were clear and right on. Took me awhile (due to my own limitations in kneeling), but when the arms got on it was a breeze. It looks nicer than I imagined, classy, and it really is comfortable.  I’m a 6′ 2″ guy around 300 lbs., and can still stretch out on it if I choose. Great!  My teen daughter will be tickled now that she can stay over with a nice bed to sleep on. The storage area is an amazing plus for bedding. Thanks, Mitch,  for all your correspondence and help—and thanks for your LofaBed creations!  ALL the best in future business and your life! Sincerely, Old Jack—-Kingston, ON

Now THAT’S the kind of email I could get used to, y’know?  I didn’t know that Jack was old…or that BIG…or even that he had a teenage daughter.  All I knew for sure was that he was gonna love his LofaBed. Everybody does.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431