Posts tagged: trundle bed

To Advertise or Not to Advertise

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By Mitch, August 29, 2010 11:39 pm

I got an email the other day from a woman who wanted to know if I’d like to make some extra income by allowing other companies to advertise on my website:

From: Clara Kaminski
Date: August 21, 2010 3:01:13 AM GMT-04:00
To: lofasofa@videotron.ca
Subject: Business Proposal – online ads on your website :

Dear Site Owner,

I am contacting you today on behalf of my client, a reputable online entertainment firm (a satellite provider), who is interested in purchasing advertising space on your website. My client is currently expanding the online presence of one of their top brands by placing advertisements on target websites. They have identified your website as one such target location.

Now for a guy like me, this is pretty radical.  I mean, this site has been a labor of love for many years…and it’s personal, y’know?  I had lots of questions, as you might imagine.  Why was I a “target location?”  Who ARE these guys (quote from Butch Cassidy and the Sundance Kid)?  What if they’re involved in porn?  Could it be Direct TV or Dish Network?  So I wrote her back.  And she responded:

From: Clara Kaminski
Subject: Re: Business Proposal – online ads on your website :
Date: August 24, 2010 1:08:23 PM GMT-04:00
To: lofasofa@videotron.ca

Dear Mitch,

Thank you for your response. I am pleased to hear that you’re interested in further details about my client’s offer to purchase advertising space on your website.

The proposed advertising space would consist of three short text blocks of ad copy, each containing 2 to 4 sentences with 2 to 4 hyperlinks to my client’s website. The three text blocks would be placed on three different sub-pages of your site (one text block per page).

As compensation for the ad space, my client is offering $120 per year, to be paid via Paypal or Neteller to your account within three business days of reaching an agreement.

Also, if you own or operate other websites, please provide me with the URLs so that we can review them for suitability. If they meet our criteria, then we would propose a similar advertising arrangement for those sites, on a ‘links per portal’ basis.

We look forward to finalizing a website advertising agreement with you at your earliest convenience. Please do not hesitate to contact me if you have any questions in the meantime.

Wow…this was getting interesting!  We’re talking REAL money here.  Not a lot, but then this could be just the beginning.  The LofaSofa website averages about 7,000 visitors a month, which is not a lot, but I guess enough to interest these guys.  But I just don’t know enough about this kind of thing to make a decision on my own…so I wrote my SEO (Search Engine Optimization) advisor in Vancouver for his advice. He’s on vacation! So the decision will have to wait.  And when I have to wait, I write limericks.

Clara asked if I wanted an ad…
Just to boost my income a tad.
But an ad on my site,
Means I’ll have to rewrite…
Some previous text that was rad.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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New Lower Freight Rates to the U.S.

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By Mitch, August 24, 2010 11:38 pm

Ever since the Canadian dollar began trading at par with the American dollar, and I had to stop discounting it, my U.S. sales have dropped.  Then when DuCamPro Transport (the carrier I’ve been using to ship to the States for the past 14 years) bumped prices by 20% a couple weeks ago, I thought, “Game over!”  But then I found Normandin Transit…and the game was back on.

For whatever reasons, and no one’s ever really explained them to me, shipping within Canada is much more reasonable than shipping to the U.S.  I mean, I can ship a full/double LofaBed, our most popular size, to Toronto, Montréal, or Ottawa…three cities I can DRIVE to from the factory in St. Anicet…for the minimum rate of only $60! I don’t think you could drive your CAR to Toronto for less than that.  Yet Plattsburgh, N.Y. or Burlington, VT…both cities closer than Toronto…would cost $260 to ship the same LofaBed to.  And Vancouver, B.C., about the same distance from here as California, Oregon, or Washington state, costs $214 vs. $364 to the U.S. west coast.

Normandin delivery times to the U.S.

Now I’m a loyal guy.  If I’m happy with your service and general way of doing business, I’m not looking to change.  And because I wasn’t looking, I didn’t know what was “out there.”  Once I was forced to look, I was stunned.  Because not only does Normandin have ten times the number of trucks on the road as DuCamPro, but their rates are quite a bit lower too.  Put these two facts together, and you’ve got faster turnaround times and better prices to offer American customers…a double whammy!

Let me give you some examples.  Assuming an order of a full/double LofaBed (in any fabric and in any arm style), here’s a comparison of current rates to the States (including freight, fuel surcharge, and customs broker):

When you look at these numbers, the decision to switch becomes a no-brainer.  The only question is why I didn’t make the move sooner.  I guess as they say, “Loyalty has its price.”

When I switched to “Norm” ’cause DuCamPro raised prices,
I thought that their rates would be all that suffices.
But with ten times more trucks
And some serious bucks…
Brand loyalty’s no longer one of my vices.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Do the springs in your mattress cause cancer?

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By Mitch, August 21, 2010 12:16 pm

I just read an unbelievable article from a natural health newsletter that claims research shows there may be a link between the springs contained in most North American mattresses…and the skin cancer Melanoma! The concept is that people who live near FM and TV transmission towers MAY be contracting Melanoma at higher than normal rates because the metal springs in their mattresses are acting as antennas which enhance electromagnetic radiation!

This is heavy stuff, and I have no way of knowing the validity of this claim…other than to say it comes from a reputable newsletter which my brother, a San Francisco ER doctor, forwards to me. But if there IS a basis of concern here, our LofaBed sofa-bed certainly offers the solution.  Y’see, we have NO METAL at all in a LofaBed other than the small pair of davenport hinges on each side of the storage box.  Our frames are made of mostly Canadian hardwood and our mattresses contain nothing but high density polyurethane foam (2.0 lb. density, soft compression) and 8 lb. layers of cotton batting.  Certainly nothing there to attract wavelengths of electromagnetic radiation.

Do the springs in your mattress cause cancer?
Do they act as antenna enhancer?
You need no diploma
To get Melanoma…
And our Lofa may just be the answer!

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Normandin Transit Comes to the Rescue

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By Mitch, August 17, 2010 8:45 pm

Last week I received a surprise letter from DuCamPro Transport, the trucking company I’ve been using since 1996 to ship LofaBeds to the U.S.  It seems they’ve just discovered that they “are at a loss regarding our services to you because St. Anicet (location of the LofaBed factory) is quite a distance from Montréal and the loads we pick up at your premises are minimal.”  Whereupon they bumped my rates by 20%, effective September 1, and informed me “that for any pick up in St. Anicet less than 12 feet, a surcharge of $150 will also apply.”  Since most of my orders are one or two pieces shipped to individual customers, this means that, in effect, my shipping costs to the States were to increase a whopping $180-$200 per unit!!!  My initial reaction was an unintelligible, and unprintable, “What the…..@$%#&?!?

What I know about DuCamPro is that they’re a small, Québec-based carrier specializing in LTL (Less Than a Load) furniture shipments to the U.S.  But I also know they’ve been particularly hard hit by the downturn in the American economy, especially the housing market.  That’s because as housing goes, so goes furniture sales.  And housing hasn’t been going very well lately, so my guess is that DuCamPro is struggling to stay afloat.  But raising prices this much in a shaky economy is only guaranteed to bring you one result: a loss of customer loyalty.  And that’s exactly what happened in my case.

What you have to understand is that DuCamPro was already pushing the envelope in terms of prices.  I can ship a full/double LofaBed (48.5 cu.ft., 192 lbs.) to Toronto, Ottawa, or Montréal…for only $60!  But they’re all cities in Canada.  Once we go south, the story changes.  International rates are higher, there’s a weekly fuel surcharge to deal with, and of course, the ubiquitous customs broker charge.  Not duty, mind you, just a guy sitting at the border, determining what ships under NAFTA (North America Free Trade Ass.) and what doesn’t.  Ours does…and for that he charges $65.  $260 ($145 + 34.5% fuel surcharge + $65 customs broker) is the MINIMUM it costs me to ship one sofa-bed to anywhere within the U.S. northeast…from Maine to New Jersey.  Everyplace else costs more.

Since I was already approaching a 30% freight factor, I figured I had only two options: 1) find another less expensive carrier, or 2) get out of the U.S. market.  So I reached out and touched some of my old friends in the industry, including freight companies I’m already using within Canada, like Nesel Fast Freight and VA Transport.  They recommended Normandin Transit, a much larger carrier located very close to the U.S. border (Napierville, QC), and one with a stellar track record of damage-free shipments to all 48 contiguous states.

On Friday of last week I paid them a visit.  I was very impressed with their facility…it was huge, clean, and seemingly very well organized. But most of all, I was astounded to learn that by switching to Normandin I could shorten my delivery time to far away locations because Normandin has 268 vehicles on the road…as well as REDUCE the cost of freight by an average of 30% because these guys are more efficient and charge less!  I mean, you talk about win/win…whoa!

So goodbye, DuCamPro…hello, Normandin.  Don’t let the tailgate smack you on the way out.

When DuCamPro raised prices, it was quite a surprise.
I can’t help but wonder, “Did this preclude their demise?”
Whatever the case,
I was forced to replace…
“Du C” with “Norm D”, a Shining Knight in disguise.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Ode to Angel de Jesus

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By Mitch, August 3, 2010 5:05 pm

I have always been fascinated by names.  I especially like unusual-sounding names that seem foreign, but really aren’t. Names like Baskerville Holmes, an American basketball player, whose mother bestowed that name upon him after watching the Sherlock Holmes movie, The Hound of the Baskervilles.  Or Fennis Dembo, another U.S. basketball player, whose sister, Zona, suggested that Fennis and his twin sister, Fenise, the last of 12 children in the family, be named after the French word for finish…finis.  But my all-time favorite sports name is Jesus (rhymes with hey Zeus), which I’ve come across several times while watching boxing.  For some reason, only Mexicans and Puerto Ricans seem to name their kids, Jesus.  I’m sure there are other countries willing to chip in, but the only fighters I’ve ever seen named Jesus come from Mexico or Puerto Rico.

Could this be Angel de Jesus?

Boxing is one of the few sports left that doesn’t belong to the giants.  Every other sport I grew up loving…basketball, football, track & field, even tennis…has been taken over by giants.  But not boxing.  Mainly because of the weight classes that allow a kid of 5’3″ and 115 lbs. to find others his size to fight. And it’s always been my dream to find that kid…no matter his size, age, or proficiency…and turn him into a world-class fighter. Just a dream, mind you, I’ve never really acted on it.  But in this dream, my guy is named Jesus…and for good measure…ANGEL de Jesus.  Angel of Jesus…beautiful.

Angel, is that you?

There’s really not much more to this blog than that.  Nothing to do with sofa-beds, unfortunately.  But as I was lying in bed last night…earlier than normal because of a sudden electrical blackout…I came up with the following limerick, which I like so much, I decided to write the blog around the limerick.  Usually it’s the other way around.  BTW, in case you’re not familiar with boxing parlance, a pug is another term for a boxer, and The Mongoose is a nickname favored by some of the all-time greats.

I love to pronounce Angel de Jesus…
The name just rolls off your tongue if it’s loose.
I imagine a pug,
With an indented mug…
Wearing tasselled white trunks and nicknamed, MONGOOSE!

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A Testimonial To Die For!

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By Mitch, July 31, 2010 10:35 pm

I’m aware that some people don’t believe my testimonials.  They tell me so!  I don’t know if they think I make them up (I don’t), or steal them from some other website (Really!), or whatever…they just don’t believe people would go on they way they do over a simple sofa-bed.  Of course, if they ever asked me for proof, all I’d have to do is put them in touch with the original letter-writer…but they never ask.

I say this because on Thursday of this week, Debra John, who bought a full size “Premium” foam LofaBed in Attraction Mocha with Galaxy arms back in May, wrote me the most incredible testimonial letter.  And I just KNOW some of you are not gonna believe what she’s telling me.  Well, boys and girls, here it is…unedited…exactly as I received it:

On Jul 29, 2010, at 10:59 PM, Debra John wrote:

First Name:           Debra
Last Name:            John
City:           Cocoa Beach
State or Province: Florida

Hi Mitch,

Thank you so much for my new full/double Lofa Sofa. This is, by far, the most comfortable piece of furniture in my entire house and I have an interesting story to share on that subject.

My niece and her 11-year-old son, Joey, came to visit me a few weeks ago.  Even though I showed super enthusiasm for this new piece of furniture, she chose to let Joey sleep on it the first night while she took the twin bed in the other guest room. The next day she took a short nap on the Lofa Sofa.  On night number two, Joey was moved into the room with the twin beds and she took the Lofa Sofa for herself. She informed me the next morning that it was more comfortable than the twin bed with a regular mattress!

I was so impressed with how much she liked it that I decided the other night to sleep on it myself for an entire night.  My regular bed has a Select Comfort Sleep Number mattress where you can adjust the firmness. Needless to say, I have been sleeping on it (the LofaBed) every night since then and do not know if I will ever return to my original bed!  Thank you again for having such a wonderful product.

Debra John

Now THAT’S a testimonial if I ever read one.  Not only is she telling me that she’s sleeping on a LofaBed mattress every night…which no other sofabed manufacturer even recommends…she’s comparing her $643* LofaBed to a high end, brand name mattress that retails in the thousands!!! I don’t even make that claim. All I say is that the LofaBed, in any of its 7 sizes and 9 arm designs, offers a better alternative to the traditional pull-out sofa bed than any of our competitors, like Hide-a-Beds or Castro Convertibles.  But to compare our comfort level to that of a brand name mattress, like a Select Comfort Sleep Number…well, that’s something I’d rather leave up to the customer.  Like Debra John.

Select Comfort, a specialty sleep brand, has grown significantly over the last few years and has moved into the top five. Select Comfort is most known for its Sleep Number beds, endorsed by the Bionic Woman, Lindsay Wagner. It claims the Sleep Number system allows the user to set the degree of firmness on each side of the bed. Select Comfort’s prices range from $1,000 for an entry-level 3000 queen set to $4,700 for the 9000 model which has memory foam and a digital remote. The brand is sold nationally in 450 Select Comfort retail stores and at the company’s Web site.

When Debra John bought her Sleep Number bed,
She never thought she’d be laying her head…..
On a full LofaBed
With a fitted bed spread…
Not Comfort Select for a lot more bread!

*$643 is f.o.b. Montréal

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RV Advice

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By Mitch, July 28, 2010 11:39 pm

Back in May, Ken Merrifield, of Port Elgin, Ontario, ordered a “Premium” foam LofaBed loveseat/ottoman in Savoie Saddle with Regular arms for his RV.  One of his main reasons for buying a LofaBed was the fact that it knocked down for easy handling.  When you own an RV, or a boat for that matter, you think of these things.

I always appreciate getting feedback from customers, like Ken, because it reinforces my belief that having this KD feature built into every LofaBed is a very important benefit for an awful lot of people.  Here’s what Ken had to say about his experience:

Mitch,

First we would like to say thanks very much for the great love seat design and how fabulous it looks in our 5th wheel trailer, fitting perfectly in the tight location. It is also very adaptable/comfortable to sleep on as advertised. Also delivery went off without a hitch with the transportation company. I have included two pics showing it set up in the trailer. Feel free to show these pics and our comments as you see fit.


Regarding getting the Lofa Sofa into our trailer…it was quite easy with one other person helping to get the sofa in through the RV door in its unassembled state as all the parts fit through the narrow door.  Once all the parts were inside, it was quite easy (as per your instructions) to assemble and slide it into place where it took up the same wall space as the original sofa bed.

Note: 1:  Make sure to measure the width of the existing sofa bed to ensure, as we did, that the finished Lofa Sofa will fit in that space, but your different arm widths help to dimension it correctly.

Note: 2:  It is very important that there is room to store the ottoman when the slide room section is retracted for road travel so the closed trailer should be measured inside accurately to confirm this.

Our trailer was able to accommodate the ottoman, but some may not due to their layouts. As an added benefit, we use the ottoman with 3 plastic containers inside to store our “loose kitchen and living room stuff” during travel times and it holds them perfectly.

It has been used as both a comfortable sofa (love the recline position!) as well as a bed with rave reviews and we use a fitted double mattress cover and sheet during sleep mode as you suggested, without any shifting during the night.

Ken Merrifield

Some people I know own an RV…
Furnished with stuff like a large screen TV.
But their beds are too small
For someone who’s tall…
So I told them OUR beds fit guys six foot three!


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Customer Poems

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By Mitch, July 24, 2010 12:04 pm

Debra Jones, of Hornings Mills, Ontario, received her new LofaBed earlier this month. It was a double size with “Premium” foam, in Plush Cypress with Savannah arms.  A perfectly normal order…until yesterday. Yesterday…out of the blue…I’m talking no warning here…she writes me these two incredible poems.

Hi Mitch,

To tell you our story we’ve dropped you a line.
The sofa arrived and received in good time.
From order to shipping took only a week.
The set-up was easy, no need for a geek.
We followed instructions and “voila” it’s done.
We’re ready for guests – now, who’ll be the first one?

We are thrilled with your product and service, it’s true.
And for those who still wonder if they should buy too…
Let our story enchant you, we don’t speak in jest…
We got value for money and room for a guest!

In gratitude,
Deb & Krys Jones

I WAS BLOWN AWAY!  I mean, who writes testimonials like that?  People who appreciate a product that lives up to its promises, I guess.

I love it when customers write me in rhyme.
And I promise to publish them from time to time.
While some are too nerdy,
And others just wordy…
Some are SO good, I wish they were mine!

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Jennifer Convertibles files for Chapter 11 protection

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By Mitch, July 20, 2010 9:59 pm

In my little corner of the sofa-bed world, this is news…big news…HUGE!  But it also gives me reason to reflect on what and why I’m doing what I’m doing.  Y’see, Jennifer’s is the BMOC (Big Man On Campus) in this industry, and the rest of the sofabed world looks to them for direction.  Not me.  When I look at them, I see everything I hate about traditional sofa beds:  heavy, bar-in-your-back, cheap, common.  I mean, look at their marketing…it’s all about PRICE!  Now if there’s one thing I’ve learned about making and marketing furniture over the years, it’s that the lowest price may be “the law” at WalMart…but from my experience, low price and high quality (with service) NEVER GO TOGETHER!

Of course there’s a market for low price sofa sleepers.  And maybe if you’ve got 142 stores, like Jennifer’s, that’s your only option.  But I believe there’s also a market out there for quality, comfort, practicality, service…you know, all the good stuff built into every LofaBed…and I’m gonna keep promoting this concept because I believe in it so completely.

So maybe Jennifer’s demise is just the thing to spur me on to greater and greater heights.  Maybe I should open my own LofaBed factory and sign up dealers in every major city in Canada and the U.S., then go to Europe and find a distributor.  Maybe I should sell LofaBeds all around the world!  Why not…it’s not just us North Americans who appreciate a good night’s sleep, is it?

Jennifer Convertibles goes Chapter Eleven.
Some people thought they’d go in “oh” seven.
Though I wish them no harm,
As they’ve now “bought the farm”…..
I don’t want to see them in sofa-bed heaven!

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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2-Tone Conundrum

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By Mitch, July 18, 2010 9:16 pm

About a year ago, Joda Totten of Lawrence, Kansas, wanted to order a couple of LofaBeds in Travel Multi.  I remember advising her to think just how “busy” that might look in the room she was planning to place them.  She recanted and went with a 2-tone complementary look:  Travel Multi on the mattresses and Paris Claret on the bodies and pillows.

Paris Claret

Travel Multi










Now, normally I wouldn’t know if she liked my recommendation or not, because people just don’t write back and tell me these things…but Joda did…just last week:

From: Joda Totten
Subject: My full & twin (I guess that’s what they are called)
Date: July 12, 2010 7:43:18 PM GMT-04:00
To: lofasofa@videotron.ca

Mitch,

I really love this furniture.  Your advice when I chose the pattern–that using the tapestry exclusively would create a “busy” look–was spot on.  It looks so classy with the solid fabric contrasting with the tapestry cushion.  The sizes are perfect for the room.  I appreciate the great customer service, too.  I was worried the room would not be ready before the furniture was delivered.  When I called the shipper, they were very accommodating.  Also, I do appreciate your phone call walking me through the latching system, though, really, it is very simple.  I’m just sort of slow when it comes to understanding mechanics.  And, of course, I neglected to read the directions.  I had some reservations about ordering online, but am so glad I did.  The furniture is attractive, comfortable, easy to convert, and the storage is great.  A really good value. Thanks so much!

Joda
Lawrence, Kansas

Joda didn’t send me a picture of her 2-tone LofaBeds, so I can’t really show you how nice these two materials look together, but I CAN give you some examples of what other LofaBeds in 1-tone, 2-tone, and way-too-busy-for-my taste look like:

This is a heavily patterned, double size LofaBed which I find WAY too busy. This will definitely dominate a room.

This is a classic 2-tone, double size LofaBed. Notice how the two fabrics complement one another, but don't appear near as "busy" as the one above. Unfortunately, the mill that made these has gone bankrupt.

And the ever-popular, full/double size LofaBed in one solid-color fabric (1-tone)

I often get asked on the phone…
“Can I order in more than one tone?”
To which I reply,
“Of course, but don’t try…
To mix Café Multi with Bone!”

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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LofaBeds in Western Australia

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By Mitch, July 13, 2010 11:40 pm

Dany-el Baker wanted two LofaBeds for her working dogs to relax on.  The fact that she lived in Port Kennedy, Western Australia, didn’t seem to bother her.  It did ME…just not her.  I was worried about freight damage…y’know, salt water and all that stuff.  But she persevered, found her own freight forwarder, and placed an order for two qouble size, “Premium” foam LofaBeds in Savoie Burgundy with Galaxy arms late last year.  Today she wrote me the following email about the experience:

Hi Mitch,

After many fruitless months of searching and speaking with countless custom furniture companies, we stumbled across your website by accident and finally found exactly what we were looking for.

It was a sizable but incredibly reasonable investment for a product that no one here had heard of before, but I am so glad we took the risk of buying our two Qoubles sight unseen.

The video showing your son demonstrating one sold it for us and they worked just as perfectly when they arrived. Although I’m guessing it wasn’t the original intention, the video also showed the Australian Quarantine staff how to access the storage compartment for inspection, thus saving the Lofas from being pulled apart.

They look absolutely beautiful and are so comfortable to sleep on too. My Father-In-Law has a bad shoulder and he said that it was so comfortable he had trouble deciding whether or not to get out of it in the morning! He said it actually made his shoulder feel better. Another visitor laid down on one to try it out and ended up seriously contemplating an unplanned overnight stay!

The “kids” adore it and one Qouble now has pride of place right in the middle of our lounge room. Everyone who sees it says what a good idea it is and how great it looks.

Thank you for an incredible product and stand by for another order!

Dany-el Baker
Dxenion Working Dogs
19 Ellington Terrace
Port Kennedy, Western Australia 6172

Dany-el's three "kids" enjoying their new sofa-bed

Now THAT’S the kind of surprise letter I could get used to.  What I appreciate most about Dany-el’s email is her emphasis on the comfort factor inherent in every LofaBed.  The reason most people are surprised at how comfortable our sofa beds are is because they’re familiar with how UNCOMFORTABLE the competition’s are, and they assume all sleeper sofas feel the same.  While Hide-a-Beds were designed for style and practicality, and futon furniture is basically a less expensive alternative; I developed the LofaBed to be first and foremost…comfortable.  I mean, if you’re spending this kind of money on a sofabed, and it’s the central piece of furniture in your home (as it is with some of my customers), then it simply HAS to be comfortable.  No? Otherwise…what’s the point?

Dany-el Baker wanted two beds for her pets.
But living Down Under is as far as it gets.
So we shipped them by boat,
And she sent me a note…
Saying EVERYONE loves them…she has no regrets.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Tricky Davenport Hinges

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By Mitch, July 11, 2010 8:48 pm

Davenports are sofa-beds with a difference.  Unlike Hide-A-Beds and futon furniture, they employ a uniquely designed hinge that Europeans refer to as “click-clacks” and some Americans call “jackknives.”  I prefer to describe our hinges as “spring-loaded, with a self-locking mechanism that offers effortless convertibility.” But, without reading the instructions I include with every LofaBed order, they CAN be tricky to operate.  Case in point:

Joda Totten, of Lawrence, Kansas, bought a full/double and a twin/single LofaBed last August…each with Galaxy arms, a Travel Multi mattress and a Paris Claret body and pillows.  Today, almost a year later, Joda wrote me an email that something was wrong with her twin/single.  Here’s what she said:

From: Joda Totten
Subject: Broken Davenport Hinge
Date: July 11, 2010 2:30:40 PM GMT-04:00
To: lofasofa@videotron.ca

Hi–I bought the double and the twin about 12 months ago.  I really like them very much, but the twin has never really latched properly;  it doesn’t engage when I fold it up to restore it to a sitting position.  I have to actually get behind the thing and push up the back as I am pushing down the front. Needless to say, it is frustrating.  I have only had it down a couple of times and thought maybe I was doing something wrong. But I think there is a problem with the mechanism. How do I get this fixed?  Can you send me the info so I can do it myself?  The double works beautifully, and I’ve been very happy with the furniture with the exception of this one issue.

My first thought was that she’d broken a hinge and, since it’s still under warranty, I’d better send her a new one before the factory closes for summer vacation.  But for some reason I decided to call her first.  I asked her if she remembered reading the Assembly Instructions I include with every shipment.  She didn’t remember.  So on a hunch, I walked her through the hinge-testing procedure.

full/double davenport base including hinges, 4" front and back seat sections, and storage base

First, remove the mattress so that you have better access to the mechanism and the 4″ platform that supports the mattress. Starting from the bed position (flat), lift the seat section until it clicks once…stop.  You are now at what I call the “teenage boy slouching position.”  Continue lifting the seat section until it clicks again…stop. This is the normal, made-for-human-beings, comfortable sitting position.  If you continue to lift the seat section any further, it will automatically revert back to the bed position, making some people think their hinges are broken.  And that’s what Joda had done.  Why she didn’t have this problem with her full/double too, remains a mystery…but as far as the case of the broken twin/single davenport hinges goes…case solved.

Probably the reason Joda thought her hinges were broken was that the addition of the mattress to the 4″ platform makes the whole thing much harder to operate.  The mattress, afterall, is 8″ thick, with four layers of eight pound cotton batting and four layers of one inch, two pound density foam inside…a very thick, quality stuffing, to be sure.  And this is the reason it’s hard to know if the hinges are working properly.  The best way, in my opinion, is to remove the mattress first…then test the operation of the hinges.  So I guess the best overall advice I can give in this situation is to DON’T THROW AWAY YOUR ASSEMBLY INSTRUCTIONS!

Whenever hinges fail to work,
I know it could be just a quirk.
So tell me the story…
Try not to be gory…
And I’ll help before going berserk.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Sleeping Like a Baby

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By Mitch, July 5, 2010 9:31 pm

If there’s one question I have a hard time answering, it’s “Can you feel the separation between the ottoman and the loveseat when sleeping?”  And since four (chair, twin/single, loveseat, Mary Miller queen) of the seven sizes LofaBeds come in require an ottoman, it’s something I need to know.  I know I’ve sold hundreds of LofaBeds with ottomans over the years, and I know no one’s ever gotten back to me that there was a problem…but I’ve never slept on an ottoman-enhanced LofaBed myself, so I really can’t address this subject with any authority.  But that’s what customers are for, eh?

Carla Cook, of Brooklyn, got delivery of a Mary Miller queen “Premium” foam loveseat/ottoman just last month, and I remembered that she told me she’d be sleeping on it every night.  Who better to ask for some feedback than someone who’s been sleeping on an ottoman nightly?  So I called Carla over this past weekend, and asked her if she’d be so kind as to write me a short note with her impressions of sleeping on a Mary Miller queen WITH OTTOMAN every night.  Here’s what she had to say:

From: carla cook
Subject: sofa-bed
Date: July 4, 2010 12:53:28 PM GMT-04:00
To: lofasofa@videotron.ca

Hi Mitch,

Good talking to you yesterday. I wanted to sleep on the Queen Mary and actively observe the division between the ottoman and sofa.  As you know, I’ve had my Lofa Sofa for about a month now, and I LOVE IT. You asked about the space between the ottoman and the sofa and I must say, I can’t feel the division AT ALL!

The pieces are heavy enough to not move, and they stay securely in place thoughout the night. I might add, that they stay in place even on hardwood flooring! I got a really good mattress pad, so I don’t even feel the buttons.  So, yes, tell anyone who asks that it’s great for every night.  I’m sleeping like a baby!

Carla Cook

Every once in a while some guy wants to know,
“Will the loveseat and ottoman stay together, Bro?”
To which I reply,
“Why not give it a try?
But your question, m’man, is quite apropos.”

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431



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Wendy Yung

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By Mitch, July 2, 2010 5:56 pm

Wendy Yung lives in Edmonton, Alberta, and ordered a Mary Miller queen size “Premium” foam LofaBed in Monet Sand with Galaxy arms back in May.  Like most people, she was a little nervous about buying something online without first being able to see and try it.  And I, like a proud parent, tend to downplay the awesomeness factor for fear of overplaying my hand, but the reality is…people really LOVE this sofa-bed, and they’re not afraid to tell me so.  Here’s what Wendy had to say shortly after she’d received her new LofaBed:

From: wendy yung
Subject: Re: LofaBed Order ETA
Date: June 27, 2010 7:28:31 PM GMT-04:00
To: lofasofa@videotron.ca

Just wanted to let you know that the sofa arrived on time in perfect condition!!  The shipping company did a good job. There was no damage to the furniture.  The sofa looks great and is incredibly comfortable. It is definitely better than any sofa I have seen in the local furniture stores.  It feels like a high quality bed.  In fact it felt better than the bed I normally sleep on. I kid you not!!!

The sofa is close to perfection. All in all this has been a positive experience. I look forward to purchasing some more furniture from you in the future.

Thank you,
Wendy

So there you have it…an unsolicited testimonial from someone who doesn’t mind tooting my horn, so I don’t have to do it myself. That’s the way I like it.

I like it when people write to say,
They just got delivered and “Oh, by-the-way…
I LOVE my new bed,
From my toes to my head…
And I’m glad that you made it in shades of Monet.”

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Canada Day

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By Mitch, July 1, 2010 4:29 pm

It’s Canada Day today…kinda like July 4th, NORTH!  Since I know most of my American friends know precious little about this country (they think they know that most of their cold weather comes from here as well as the occasional terrorist), I thought it might be nice if I offered a little historical background.  Nothing to do with sofa-beds or davenports, mind you, but interesting nonetheless:

It’s Canada Day and I think we’ll be grillin’…
Burgers and fries, and whatever Mom’s willin’.
Celebrations I fear
Must wait till next year…
‘Cause the kids are both gone, and I miss my chillin’!!!

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Gary and Gillian

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By Mitch, June 25, 2010 10:11 pm

Last month I wrote a blog about a couple from Prides Crossing, Massachusetts, who wanted to drive all the way up to Montréal to see a LofaBed in person.  Gary and Gillian Benton were thinking of buying one full/double size LofaBed for themselves, and another for their daughter and her family in New York City.  And, because no one had ever been willing to go that far just to see my LofaBed sofa-bed, I wrote the blog.

Well, they did it.  A couple weeks after his email, Gary wrote that he and Gillian were coming up the following week, and that I should be ready for a demo and lots of questions.  But I’m always ready for company of this kind.  I have a large basement that my wife lets me keep messy, and down there I have a double size LofaBed in Monet Everglade fabric with Galaxy arms, as well as all of the 75 fabrics shown on my website. So when Gary and Gillian arrived one sunny afternoon, I was “dressed to impress”…so to speak.

Basically, when people make the trek to St. Lazare, I treat them like royalty.  I go through all the feature/benefits you see on the website video when son, Marcus, was all of ten years old.  First of all I get them to sit down and feel the comfort.  Then I demonstrate how easy it is to turn it from a sofa into a bed…pointing out the elastic webbing, davenport hinges, storage facility, napping arms, knockdown-ability, and standard dimension mattress along the way.  Then I let them try turning it back into the sofa position.  Once they realize how really easy-to-operate and common sense this whole thing is, all they want to do next is see the fabrics.  Which, if there’s a woman involved, could take the rest of the afternoon!  Which it did.

Gary originally wanted to have one LofaBed shipped to him in Massachusetts, and another to his daughter in Brooklyn.  But when I explained to him that the minimum freight rate from DuCamPro Transport included up to almost 100 cubic feet, and that he could actually ship TWO full size LofaBeds (97 cu.ft. total) for the price of one, saving himself some $250, he decided to have both sent to him in Prides Crossing.  He would bring his daughter’s LofaBed with him the next time he visited.

I mention this now because we shipped out his double order this week.

So Gary and Gillian at last placed an order,
Which we’ll bundle together for crossing the border.
Now his wife and his daughter,
Know which one he bought her…
And I’ll ship them out fast so that he might reorder.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Lofa Living

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By Mitch, June 22, 2010 8:40 pm

This article appeared this past weekend in the Ottawa Citizen, and basically confirms Susan O’Brien’s belief that small living spaces are “in” and large spaces are “out.”  My interest, of course, is that small living spaces mean specialized furniture, and what makes more sense in this kind of environment than a sofa-bed that doubles as a comfortable couch, a storage area, and a full-time comfortable bed?  Not much, I imagine, and so I’ve coined a new phrase to describe the experience of living with multi-functional furniture in small spaces: Lofa Living!

Small is the new big

Modest living spaces are on the rise, and their occupants love them for all kinds of reasons

BY PATRICK LANGSTON, OTTAWA CITIZEN,  JUNE 19, 2010

If small is the new normal in housing, as some experts suggest, a 120-year-old former barn in Ottawa is positively futuristic. Gail McEachern’s house began life in the 1880s as a hay barn, morphed into a blacksmith’s shop, turned into a corner store, and now serves as her home and office. Twelve feet wide, it totals just 600 square feet.

McEachern bought her tiny home in 2004. She subsequently converted the garage into a small bedroom-bathroom-kitchenette unit attached to the original home by a walkway, but the addition is used only by guests.

“I’m opposed to large homes,” says McEachern, who owns Transitions in Living, which co-ordinates household moves for seniors. “There’s the environmental impact of extra energy for heating. It’s a tremendous waste of space that people just walk through.”

What’s more, bigger homes create a sense of isolation, she says, with owners having to create little pockets of coziness that they could have acquired by buying small in the first place. Besides, she adds, who needs all the extra housework that goes with a large home.

With an inevitable energy crunch coming down the pipe, soaring land costs and other factors in play, smaller homes -though perhaps not quite as tiny as McEachern’s -loom large on the horizon, say many.

In fact, it’s already happening with urban condos which, in Ottawa, are now clocking in at as little as 300 square feet.

“Everyone’s recalibrating,” says Marianne Cusato. She’s the Florida-based designer of the 1,771-square-foot, two-storey Home for the New Economy that made such a splash at the International Home Builders’ Show in Las Vegas earlier this year.

“Someone who would have bought a 3,000-square-foot home is buying 2,400; people who would have bought 2,400 are going for 1,600 or 1,700.”

Statistics seem to agree. In the United States, according to the National Association of Home Builders, the average size of a new home in 1978 was 1,750 square feet. By 2008, that had mushroomed to 2,520 square feet. Then, last year, for the first time since 1982, the size fell to 2,480 square feet, although the collapse of the country’s housing market did make 2009 an unusual year.

U.S. builders, however, say they plan to focus on smaller homes this year. Canada does not collect such statistics, but where the elephant leads, we often follow.

Cusato sells plans for her Home for the New Economy for $750 at www.NewEconomyHome.com.She’s also had so much success with the Katrina Cottage -the low-cost, 350-square-foot midget originally designed for victims of Hurricane Katrina – that she’s currently working up a slightly larger version for colder climates.

According to Cusato, ever-bigger homes, appealing for their airiness and light, were a reaction to the often-dark ranch homes and boxy split-levels of the 1950s and ’60s. However, low energy costs, cheap land and a perverse hunger to keep up with Joneses meant that, before you could say Topsy, homes were becoming unwieldy castles in far-flung communities. “The only way to differentiate McMansions,” she says, “is by adding on more.”

The environmental impact of extra energy for heating a tremendous waste of space that people just walk through is avoided by Gail McEachern, whose 600-square-foot house in Ottawa is just 12 feet wide, and serves as her office as well as her home. And she doesn't have a lot of extra housework.

The cold-water shower of the 2008 financial meltdown, coupled with growing concern about the end of cheap oil for both heating and commuting, mean that’s all changing, Cusato says.

She thinks the 1,200 and 1,300-square-foot homes most of us grew up in the 1950s could make a comeback. “You take the massing of those 1950s houses and rearrange it to add modern kitchens and bathrooms and closets — and yes, it could work.”

But shrink too fast, says John Herbert, executive director of the Greater Ottawa Home Builders’ Association, and “there’d probably be a revolt by the population before you ever hit 1,200 square feet.”

Despite that, he sees smaller homes on the horizon.

“We’ve been talking about this for 20 years, but I believe we’ve reached the point where we’ll see it start to happen within a year or two.”

Among other reasons, he cites rising interest rates, the curtailment of urban sprawl in cities, including Ottawa, and a new emphasis among buyers on quality finishes rather than simple square footage.

John Kenward, chief operating officer of the Canadian Home Builders’ Association, points out that everything from demographics to regional variances in land availability will influence house sizes.

“Is there a market for smaller homes? Yes. But it’s not as though we’ve got some sort of golden rule that says all homes are getting smaller,” he says.

At Tamarack in Ottawa, designer Gary Schafer says small bungalows, including the adult lifestyle Cardinal (1,205 square feet, from $399,900) are aimed mostly at the singles market.

Such places seem like behemoths next to dwellings from Tumbleweed Tiny House Company in the California community of Boyes Hot Springs. Available either in plan or completed form, ranging from 650 to 837 square feet, they can be seen at www.tumbleweedhouses.com.The smallest are on wheels, making them more like trailers, and feature two-burner stoves, a bar fridge and a loft bedroom accessible by ladder.

Costing anywhere from about $35 to $200 per square foot, these and other very small homes are still a niche market. The Small House Society ( www.resourcesforlife.com/small-house-society)will bring you up to speed with a newsletter, links to books and other resources.

While you’re browsing, have a look at www.thelittlehouse.ca.The website is dedicated to Toronto’s smallest house, a 312-square-foot shrimp built in 1912. Newly renovated and energy efficient, the media darling is still inhabited.

American architect Sarah Susanka is generally credited as a pioneer in the smaller home movement. Author of the immensely popular series Not So Big Homes, Susanka advocates trimming one-third from the size and spending the extra money on quality finishes. Like others, she says the housing industry has been slow to respond to the economic meltdown, but is finally getting the message that small has gone mainstream.

Living in tight quarters, requires ruthlessness.

“I threw pretty much everything out when I moved in,” says Khoa Dang, who owns a 515-square-foot unit in Ottawa’s downtown. “I grew up in an average-sized home and used to keep things like computer cables and mouses in case I needed them. But this is a whole different lifestyle.”

To give a sense of space, he’s kept both the colours and furniture light and hung several mirrors. The furniture is clean-lined and chic.

When he visits friends in Barrhaven, Dang says, he feels claustrophobic if he glances in their garages. “They have so much stuff, they have no room for their cars.”

Like many others, Dang bought his condo for the downtown lifestyle. Escalating land costs may have forced builders to make those condos ever smaller, but that seems to suit buyers just fine.

Just how small homes in Ottawa will get is anybody’s guess. Barring the collapse of western civilization, however, one thing’s almost certain: most of us will never again live as did the fellow Gail McEachern spotted looking at her house a couple of years ago.

“He told me he was raised with two other children in this space, and that the house was also a store that his parents ran. They had a big steel tub for bathing once a week.”

If it’s true that “small is the new big,”
And “safe” describes an oil rig…..
Then why can’t I say
To my partner’s dismay…
“Our beds are as handsome as Porky-the-Pig?”

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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Junk Mailbox

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By Mitch, June 15, 2010 12:00 am

I received an email from a lady in Maryland who wanted to know why I hadn’t yet answered her email of two weeks ago.  Now I’ve been known to procrastinate at times…but never have I waited TWO WEEKS to answer an email!  I quickly searched my Inbox for something I may have missed…but nothing…nothing there but stuff I’ve been putting off since Christmas.  So I took a shot and asked her to check her Junk Mailbox.  And she wrote back immediately, using a sheepish grin font, apologizing for not having looked there before writing.

Junk Mail

But this brings up a valid point, which is “Why do some emails go into the Inbox while others go directly to Junk?”  I have developed the habit of checking my Junk Mailbox every day, but I know that many people do not.  So I asked my Search Engine Optimization (SEO) advisors in Vancouver what is it about certain messages that cause them to be considered as junk by your computer?  Here’s what Daan had to say:

“Can be a couple of things.  There’s a spam score that’s assessed from the e-mail, based on:

- Images in the e-mail
- Links in the e-mail
- Certain words that cause a higher spam score

So if you have an image and a link in your e-mail, there’s a bigger chance your e-mail will go to the junk folder.”

So now that I know WHY, what can I do about it?  I can’t warn anyone in an email…because they’re not seeing that email…it’s going to junk.  I think I’ll say something on the website.  Probably on the “Contact Us” page.   In the meantime, please be sure to always check the JUNK file.

Sometimes my letters wind up in “Junk Mail.”
“Inbox,” in theory, is where they prevail.
So I’ve tried to advise
My SEO guys…
Who tell me it’s common with business email.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Taxing “The View”

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By Mitch, June 11, 2010 9:24 pm

Susan O’Brien wrote a column this week that blew me away.  Susan writes a regular column about condo living which I’ve attached to this website because I think there’s a symbiotic relationship between LofaBed furniture and living in small spaces.  But this week’s piece was about something I’d never even thought about:  pricing and taxing condos because of their “views.”  I’ll let Susan tell the story:

The View

By Susan K. O’Brien

The real estate agent was a handsome, erudite man with definite ideas about views.  He had a “must see” property.  I followed him through a large, very beautiful condo with expansive windows and a lovely “open floor plan” looking out to the front of the unit.  Proudly he stood, sweeping the drapes wide, waving his arm dramatically at “the view.”

I squinted.

Below this first floor unit was one of the busiest thoroughfares in the city, with big honking trucks and the usual French Canadian hyper-habit of rocketing vehicles down the streets.  There was a major intersection on the corner, so all the cars and trucks stopped at the red light directly in front of the unit.

Next, I had to look hard across two massive parking lots that served the many tourists who thronged the city and the business people who worked in the high-rise office buildings nearby.  A sea of cars greeted my eyes, beyond which, hallelujah, I could actually look at a tiny slice of the river.

This was “the view,” for which the owner was demanding a considerably more money than the sold prices of other condos in the area.

There are few things I dislike more in a home than traffic noise, so in no case was I interested in purchasing this unit. I had explained this, but to the agent the view was so rare and so gorgeous it would instantly win me over.  Of course, it did not.  It did show me how subjective opinions about views can be; that very same day, another buyer walked into that condo, fell in love with “the view,” and bought it.

In the White Mountains, it was obvious that a view of Mount Washington breathed beauty and life into the plainest condominium.  Obviously this is a view anyone would like, and a view that added sales appeal and probably dollars to a condominium unit.  But how much? What specific view are we talking about?  Which side of the mountain?  How far away from it?  And how do towns decide tax evaluations based on views?

After two weeks of trying to research these answers, I came up empty.  Contacting my local state rep for updated answers on the “view tax” garnered only blank silence and not even the courtesy of a reply.

The astonishing part is that New Hampshire, a state traditionally opposed to many, if not most, taxes, has led the way in this ill-defined and therefore unfair endeavor to place a dollar value on what is, in many cases, only a subjective opinion.  In some cases,  longtime homeowners of modest means have been threatened with out-of-sight taxes that might affect their ability to remain in their homes, because of a view they always have had.  The threat may partly come from affluent part-time residents from other areas willing to pay both higher prices and higher taxes for a “view.”

In 2005, Thomas Holmes, assessor for Conway, was quoted in an Internet article (newsmax.com, Nov. 14) on the view tax as saying, “It’s more of an ‘I know it when I see it’ kind of thing.”

He knows it when he sees it?  With your tax dollars and mine?  My reaction that was a giant, “Wow.”  What an exercise in trust we must employ to pay higher taxes for an opinion often as subjective as whether or not you like a particular piece of modern art.

The same article stated the view tax to be an “inherently inexact calculus.  New Hampshire has no written state guidelines for comparing views.  Instead, Avitar Associates of New England, a private company contracted to provide property valuations for many local governments throughout the state, has relied on intuition and a ‘View Manual’ to compare different properties.”  Intuition?  I’d love to see a copy of that manual.

Avitar currently lists 100 New Hampshire towns on its client roster.  In the White Mountain region, Conway and North Conway are not listed, but Albany is.  The company uses software to determine tax values.  How is this system fair or not fair to residents of towns that do not use the same system?  I realized, trying to figure this out, the complexity of the situation.

Marilyn Lewis, a writer for bluegreencommunities.com of Boca Raton, Florida, had this to say in her Internet article about views:

“Among those who’ve tried to reduce a view’s value to hard cash is Western Washington University marketing and finance professor Earl Benson and his colleagues.  In the late 80’s and 90’s they scoured thousands of assessors’ records in Bellingham, Washington, measured the homes’ distance from the water, and performed fancy calculations to conclude that a $200,000 house with no view would sell for $317,600 if it had a full ocean view and $453,280 if it were right smack on the shore of a lake.

“On average, Benson says, a full unobstructed water view boosted a home’s price about 60%; the closer the water, the higher the price.”

I don’t quite understand the math here, but it doesn’t take a rocket scientist to figure out that a house on the ocean is worth more than a house in a suburb.  But is it only the view that adds value?  Is it also the privacy factor of having no neighbors in front of you?  What about the sound of the waves from the ocean?  Is that an added value as a byproduct of the view?

Writer Anne Morrow Lindberg allegedly couldn’t wait to leave her Maui oceanfront home because she could not stand the relentless noise of pounding surf.  We can only imagine what a house on the ocean in Maui costs, and how many millions of people would love the sound of the waves and the view, but to the wife of the famous aviator it was torment.

Breathtaking View

So what does all this add up to for an owner or a buyer?  Here’s my take on it:

—Don’t buy a condominium with a “view” unless it’s a view you really want.  Don’t be swayed by the opinion of a real estate agent; even if every other potential buyer in 60 counties loves that view, it may not be one that you want to pay more money to have.  Evaluate what other problems you may have to put up with to have the view.

—Investigate any “view tax” and especially the process by which those fees are determined.  Watch out for “live free or die” New Hampshire, where town assessors by at least one account may figure out view taxes by feelings, not calculations.

—Make a detailed and strict determination of how well the board maintains a view.  (Isn’t it amazing how so many roads lead back to board competence and ethics?)  In one case, we owned a condominium that started out with a mountain view and progressed to a view of trees.  It was a hard-won battle to get the board to honor its fiduciary responsibility and maintain that mountain view.  I’m happy to say that in the end, the board did maintain views for all owners.  You need that assurance.

—Before making demands on a board to maintain a view, consider the other factors involved.  Are the trees providing a barrier to noise, pollution, and/or summer heat?  If so, you may want to consider maintaining only a “seasonal view.”  That is the view you have only partially or not at all in the summer, but will probably have completely or nearly so in the winter.  The tradeoff in reducing other problems may be worth sacrificing a summer view.

In my opinion, The View issue is every bit as confusing as much of the content on that talk show of squabbling hosts.  But it is a fact of real estate life to be understood and dealt with.  In addition to determining fairness for you as an individual, it might be a good idea to join with other owners to demand of your town officials a specific and open calculation of just how assessments are made.  Otherwise, inequities are likely to occur.

When buying a condo with a view,
One really should ask what taxes are due.
‘Cause if you don’t know,
The amount that you’ll owe…
Could quickly begin to accrue.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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10-Year-Old Sofa-Bed Still Comfortable

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By Mitch, June 9, 2010 11:43 pm

It’s not often I hear from people after they’ve bought and received their LofaBed.  Oh, they tell me about the delivery as well as initial impressions, but rarely does anyone write after a few months have gone by.  So it was with great pleasure and surprise that I received the following email from a woman in New Jersey who had bought her LofaBed some ten years ago from Rockaway Bedding:

From: Jacqueline Martin
Subject: Thank you, MITCH
Date: June 7, 2010 8:59:33 PM GMT-04:00
To: lofasofa@videotron.ca

Dear Mitch,

I just need to write this letter to tell you what a wonderful product you have.  I bought your sofa about 10 years ago from Rockaway Bedding here in New Jersey. I moved it to California in 2004 and moved it back to NJ in 2005.  I did have to replace the latch piece, but you sent it to me with no problem.  Not only is it a great couch, but a fantastic bed for company…..everyone said how good they slept on it.

In 2007 I purchased another couch I thought was similar to yours because I felt I was sitting up higher and I gave my LofaBed to my son.  Well, after two years my new couch has springs coming out of it and is quite uncomfortable!  This was also purchased through Rockaway Bedding.  They were going out of business and I got it at 70% off the original price…thank, GOD…because if I paid the original price, I would be more upset than I am.  Well, the company that made it, Handy Living, seems no where to be found.  The email address is no good, the website is gone, and I definitely feel I have been had.  Live and learn as they say.  I just wanted to write to you and thank you for the wonderful piece of furniture…..it is still going strong, but in my son’s apartment.

I know I am going to have to buy a new couch as soon as I save up some money, but I was wondering if you could tell me if there is a place here in the States, preferably NJ, where it can be purchased?

Keep up the good work!  And thank you again for the comfort you have given me in the past and continue to give to my son.

Sincerely,
Jacqueline Martin

This is similar to the LofaBed Rockaway Bedding used to carry.

What’s significant to me about this letter is that Jacqueline is confirming what I’ve been saying all along:  The LofaBed IS designed to last, and IS comfortable over time. How many other sofa bed manufacturers can say that?

Our full/double LofaBed features an 8" thick mattress of standard dimensions (54"x75")

Jacqueline Martin wrote an email today…
Her ten-year-old Lofa is still quite OK.
She gave it away,
And now writes to say…
“I need someplace local where it’s on display.”

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Nesel Fast Freight

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By Mitch, May 28, 2010 11:09 pm

Ever since I’ve been in the furniture business, I’ve shipped with Nesel Fast Freight. Originally I used them for delivering futon furniture to the dealers I had sold throughout the provinces of Ontario and Québec, but as Nesel grew east into the Atlantic provinces of New Brunswick, Nova Scotia, and P.E.I….my business grew with them.  Nesel was the perfect carrier for small furniture factories like mine:  they only handled furniture, they had the most incredible rates, and they shipped everywhere I had customers!

It used to worry me a little bit…how little they charged…but I got over it when I reminded myself how competitive it made me in central and eastern Canada.  I mean they gave me soft goods minimum rates to Ottawa, Montréal, and Toronto.  What that means is I could ship any one of my sofa-beds, from chair to queen, for only $60 to any of these three cities and their surrounding areas!  YOU CAN’T DRIVE TO TORONTO FOR $60!

Which is why I worried that they weren’t making enough profit to stay in business. And I used to TELL them that.  ”How can you ship a double size LofaBed to Halifax for only $95?” I remember asking.  ”Or Windsor for only $75?”  Look at the map, and you’ll see how far these cities are from one another.  But Nesel always laughed and told me not to worry.  ”We know what we’re doing,” was their rejoinder.

Right.  And then one day late last year came word that Nesel Fast Freight had been sold to VA Transport, a Québec-based company.  It’s too soon to tell much difference, actually, because the transition is still ongoing…but, so far, I’m OK with the change in management.

The big difference is that VA likes to arrange the entire home delivery transaction, whereas Nesel preferred to ship to what they called a “beyond carrier,” who would then offer the customer the options of picking up or home delivery.

It’s going to take some getting used to because I used to know who all the beyond carriers were, and what they charged.  All I had to know was where the customer lived, and I’d know automatically who we’d be shipping to, how much Nesel wanted to get the sofa beds there, as well as the particulars of the beyond carrier’s operation.

Now I email VA for a quote.  I give them the customer’s name, address, and phone number…and they get back to me with a price quote for home delivery.  If I think the quote is too high, as it often is, I find a transport company in the vicinity of the customer’s home, and negotiate a price for pick-up or home delivery. Then VA gets back to me with what they call a “dock-to-dock” quote, which is always much more reasonable.

As of this writing, all my friends at Nesel are still there.  And I still get to deal with them for things like picking up at their terminal in Bolton or getting the ETA on some order I arranged to ship to one of their former beyond carriers.  Other than that, it’s all VA.  Too bad…because to me, it’s like a death in the family!

Nesel Fast Freight was really the best.
They shipped fast and cheap, and always impressed.
Although VA bought them,
I shouldn’t condemn…
But I have to be honest…I’m a little depressed.

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Order from Brampton

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By Mitch, May 26, 2010 8:32 pm

Brampton, Ontario is a mid-size Canadian city with a population of almost half a million people and located in the Greater Toronto Area (GTA).

Brampton, Ontario

Last month I sold a LofaBed to Mike Stroud, a Brampton resident, who required a sofa-bed that was comfortable enough for every night sleeping. He also wondered if lying on it would help or hinder the conditions of his mother-in-law (bad hip) and wife (arthritis).  To be honest, I didn’t know…I told him we’d just have to find out together.

So when Mike received his new LofaBed (double size “Premium” foam in Kiri Oak with Savannah arms) at the end of April, I was curious to see what he had to say about the experience:

From: mike-stroud
Subject: LofaBed Order ETA
Date: April 25, 2010 12:18:44 PM GMT-04:00
To: lofasofa@videotron.ca

Hi Mitch,  My LofaBed was delivered Friday evening about 6:30.  The condition of the boxes was pristine, and the 2 deliverymen put the 2 LofaBed boxes where I wanted them.

Assembly was relatively easy; if I had a long socket head it would’ve been even easier. With premium foam it is quite comfortable on its own.  I purchased a Novaform 3″ memory foam topper from Costco, partly because it was gently suggested on your website, and partly just to protect the LofaBed when people sleep and sweat.  The combination is outstanding.

My mother-in-law has a bad hip and said she has no pain when lying on it.  My wife has arthritis in her knees, and while on this she can stretch out her legs straight without pain, which she can’t do on our bed, which isn’t all that old.  The mattress topper even fits in the storage underneath; no one else in the house believed it would.

To summarize Mitch, I’m very pleased with the delivery and with the quality of the LofaBed.  Thank you very much for your assistance in getting the delivery to happen so promptly.  I could see myself ordering another LofaBed once I can get around to finishing the basement in the next few years.  Until then, all the best! Mike

We just got your bed through the door…
Which we wouldn’t if bought from a store.
Now that we have it,
I’ll have to admit…
We should have bought one or two more!

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Western Logistics

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By Mitch, May 23, 2010 5:53 pm

We’ve always had problems when shipping to western Canada. “West” to me means everything west of Ontario.  And, until recently, that pretty much meant a crap shoot! Y’see, Canada’s population center is towards the eastern half of the country (Ontario and Québec), and since that’s where most of the people and businesses are, that’s where the big trucks roam.  There are tons of carriers to choose from if you’re shipping locally…not so much if you want to go west.  And I think I’ve tried them all.  The problem is, unlike DuCamPro Transport and Nesel Fast Freight, both of which specialize in furniture and whom we use to ship to the States and eastern Canada respectively, all these western carriers are GENERAL in nature…meaning they’ll carry ANYTHING:  refrigerators, car parts, jet engines…you name it, they’ll carry it!  Which is fine for them, but not so good for my poor LofaBeds which have to snuggle up against some pretty heavy equipment during the trip out west.

Damage?  You wanna know if we suffered any damage?  Let’s just say that after a few instances of what looked like an IED attack, I began to relate to our forces in Afghanistan like never before!  It really seemed as if someone were placing a TARGET on our LofaBeds…then firing off one round of a bazooka!!!  I’d show you photos, but you wouldn’t recognize anything.

So when I heard about Western Logistics, a freight company that services western Canada and specializes in both furniture and intermodal transportation, I was thrilled.

Intermodal ship-to-rail transfer of containerized cargos at APM Terminals in Portsmouth, VA.

Intermodal freight transport involves the transportation of freight in an intermodal container or vehicle, using multiple modes of transportation (rail, ship, and truck), without any handling of the freight itself when changing modes. The method reduces cargo handling, and so improves security, reduces damages and losses, and allows freight to be transported faster. Reduced costs versus over road trucking is the key benefit for intracontinental use.

Here’s what Western Logistics has to say about itself:  “The concept of Western Logistics was to eliminate the annoying transportation problems facing the business furniture industry, and to present to the manufacturers and resellers a long-term commitment to damage-free, cost-efficient, communicative, and responsive services. These include highly-tuned site deliveries, storage options, distribution, and regional services. From its modest origins in 1990, Western Logistics has become Canada’s foremost transporter of new office furniture. We have held firmly to our commitment to serve a narrow niche in transportation. While much has changed over the years since 1990, we are resolute in maintaining this adherence to the discipline of serving the sophisticated office furniture industry, and have been rewarded with great support as a result.”

We’ve been using Western Logistics for a few months now; and so far, so good.  I find it very easy to obtain a home delivery or terminal pick-up quote, their prices are reasonable and competitive, their people friendly and knowledgeable…and most of all…no IED damage!  They’re even easy to contact:

Contact Us

You can contact any of our senior personnel in the Vancouver head office by using these links.  To contact any of our terminals directly, click any of the links listed below:

Corporate Head Office
Mary Waring, President
Rashmi Sharma, Corporate Administration Manager
Sue Collitz, National Sales Manager
Rates
Customer Service

United States Terminal
Holland, Michigan

Canadian Terminals
Vancouver, British Columbia
Kelowna, British Columbia
Calgary, Alberta

Edmonton, Alberta

Regina, Saskatchewan

Winnipeg, Manitoba
Toronto, Ontario
Ottawa, Ontario

Montreal, Quebec
Halifax, Nova Scotia

We use Western Logistics when shipping out West,
‘Cause they take only furniture as you may have guessed.
“Intermodal” means trucks
And trains which save bucks…
And damage-free freight with which I’m obsessed.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431




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Napping Arms

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By Mitch, May 18, 2010 4:40 pm

I don’t know about you, but the older I get, the more I appreciate a good nap.  I take at least two a day, usually after lunch and dinner, and I always wake up feeling refreshed and energized.  So when I designed the original LofaBed back in 1996, I made sure to include a few arm styles that were padded and low enough for napping.

LofaBed "napping" arms

If you think about it, the LofaBed full/double is really the perfect napping vehicle:

1)  In the sofa position, you’re lying on a 75″ mattress with your head resting on a padded, pillow-height upholstered arm.

2)  Because the arms and mattress can be easily removed, you can place your LofaBed in rooms and other small places where bigger, heavier furniture simply won’t go.

3)  Should you get cold, the storage area in the base is large enough to accommodate all the comforters, blankets, sheets, and pillows you’ll ever need.

4)  And if your nap turns into something longer, there’s always the option of converting your LofaBed into a full size sofa-bed featuring a full size, 8″ thick mattress.

boy-in-the-video, Marcus, practicing his napping technique

There are now TEN LofaBed arms to choose from.  In addition to the four “napping” arms shown above, there’s the 2″ SpaceSaver, the 5″ Mini, the 8″ Regular, and the 10″ Québec.  Then there’s the unique 10″ California Collection arm, which doesn’t even have its own name, and last month we introduced the 7″ rectangular Leona arm.  None of these arms, however, are shaped or padded properly for napping.

I love a good nap after lunch…
Or supper or dinner or brunch.
Because LofaBed arms
Have comfortable charms…
Which you really should try once you munch.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431

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Build-Your-Own-LofaBed

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By Mitch, May 15, 2010 3:39 pm

When I was shopping for a new Mini Cooper S a couple years ago, I noticed that all the automotive websites included a “Build-Your-Own” feature.  This allowed the buyer to choose a model, color, wheel type, and seat material…and the computer would instantly show you what it would all look like.  I thought this was so cool that I immediately started looking for something similar in my field, and I found it on the website of one of America’s largest furniture retailers.  By searching a little further, I was able to determine that the company that had built this amazing platform for them was MicroD out of Charlotte, North Carolina. Here’s what MicroD says about itself on its website:

“Founded in 1993, MicroD Incorporated is headquartered in Charlotte, North Carolina. The company develops and markets a complete line of software solutions and services designed to enable consumers and retailers to visualize custom furniture products with different fabrics and finishes. In addition to its flagship PreVue product catalog solution, the company also offers ePreVue Internet services, EasyOrder configuration and costing, EasyPlan room planning, and EasySwatch sample swatch maintenance.

MicroD currently publishes PreVue electronic product catalogs for leading furniture companies such as Bassett, Century, Drexel Heritage, Ethan Allen, Henredon, Hickory Chair, Hooker, La-Z-Boy, Lexington, Rowe, Sherrill, Sklar Peppler and Vanguard. More than 2,000 furniture retailers and manufacturer sales reps currently use ePreVue and PreVue solutions. MicroD has development offices in the Czech Republic and in India, as well as sales offices in Hickory, NC, and the United Kingdom.”

Looking over their list of customers, I started getting nervous.  Afterall, these were the BIG BOYS of the U.S. furniture industry…and I’m just one guy on a computer, trying to sell the world’s most comfortable and practical sofa-bed, out of a rather small factory in rural Québec, Canada!  How the heck was I gonna be able to AFFORD this?  When I asked a few questions and found out that it wasn’t unusual for companies to pay between $50,000 – $100,000 for an ePreVue addition to their website along with a monthly maintenance fee of between $5,000 – $10,000…I realized I was out of my league, financially, and I’d better come up with a plan.  If not, it was gonna be forgetaboutit pretty quickly.

I remembered something I’d read in a U.S. magazine several years ago about the Japanese business concept of target pricing.  Instead of building a product first and then putting a price on it, target pricing required one to set the desired selling price FIRST, then figure out how to make it well and profitable AT THAT TARGET PRICE. This was a challenge because it meant compromising, for sure, but the way I looked at it, it was the only option I had.  So I contacted MicroD in December of 2008, and made them the following offer:  ”We’re in a recession, so ANY business is GOOD business right now.  I’m in Canada, where you have precious few customers.  So I’m thinking you might be willing to work something out for a guy on a budget in a country you don’t do much business in.  I’ve got $5,000 to spend (+ $250 per month maintenance)…what can I get for that?”  Surprisingly, they answered my email!

Build-Your-Own-LofaBed link icon

Now you have to realize that we offer made-to-order LofaBeds in 75 fabrics, seven sizes (chair/ottoman, twin/single/ottoman, loveseat/ottoman, full/double, qouble, Mary Miller queen, and the sectional), and eight arm designs…and there was no way in hell they were gonna give me all that in an ePreVue platform for only $5,000!  BTW, you should know that “ePreVue allows furniture manufacturers and retailers to quickly, easily and inexpensively display products and fabrics on their websites. Consumers, designers, and retailers may use ePreVue on their website to view, email, and drape items with various fabrics applied and print a summary page of the item and fabric information.”

After a certain period of give and take, we settled on a compromise:  MicroD would agree to meet my budget in return for my agreeing to limit my selection to TWO sizes and TWENTY-FIVE fabrics.  And I would still be able to add more sizes and fabrics in the future…when I could afford to do so.

This is what you’ll see when you click on the Build-Your-Own-LofaBed link:

"Buffer Page" which explains the Build-Your-Own-LofaBed ePreVue platform built by MicroD

Now that it’s completed, I’d really like to get some feedback.  Am I correct in thinking that only two sizes (full/double + loveseat/ottoman) can represent seven?  Can you live with a selection of only twenty-five (25) fabric swatches, or is it too frustrating not to be able to drape them all?  I need to know because, after all, this entire concept is all about making the internet shopping experience as informative and entertaining as possible.  Since I haven’t yet figured out a way for you to be able to “try one” online, I’m hoping my website’s combination of large photos, easy navigation, available fabric swatches, and tools like Build-Your-Own-LofaBed…will help make up for that missing experience.  If not…well…summer’s lovely in Montréal.  Come on down!

When we first introduced Build-Your-Own,
Some LofaBeds could not be shown.
With fabric surprises
And only two sizes…
The rest we’ll just have to postpone.

Mitch Wapen
www.lofasofa.com
lofasofa@videotron.ca
877-424-1431


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